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Microeconomics for Managers Principles and Applications

Authors

Richard B. McKenzie, University of California, Irvine, D. Eric Schansberg, Indiana University Southeast, Dwight R. Lee, University of Georgia
Published 2024

Description

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to…

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Key features

  • Low level of math in the text is supported by a new online appendix with more advanced mathematical applications, catering also to courses with more mathematical rigor
  • Distinctive focus on using real world examples and applying economic concepts to understand how firms operate and how agents in the firms make decisions
  • Engaging and readable writing style; contains provocative perspective sections to stimulate discussion
  • End of chapter 'Practical Lessons' for MBAs sections that convert the key points of the chapter to practical advice for future managers

About the book

  • DOI https://doi.org/10.1017/9781009354790
  • Subjects Business and Management,Economics,Microeconomics,Strategic Management
  • Format: Hardback
    • Expected publication date: 30 May 2024
    • ISBN: 9781009354783
    • Dimensions (mm): 254 x 178 mm
    • Weight: 1.3kg
    • Page extent: 566 pages
    • Availability: Not yet published - available from
  • Format: Paperback
    • Expected publication date: 30 May 2024
    • ISBN: 9781009507196
    • Dimensions (mm): 252 x 178 mm
    • Weight: 1.16kg
    • Page extent: 566 pages
    • Availability: Not yet published - available from
  • Format: Digital
    • Publication date: 22 March 2024
    • ISBN: 9781009354790

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