Microeconomics for Managers Principles and Applications
- Textbook
Description
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to…
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Key features
- Low level of math in the text is supported by a new online appendix with more advanced mathematical applications, catering also to courses with more mathematical rigor
- Distinctive focus on using real world examples and applying economic concepts to understand how firms operate and how agents in the firms make decisions
- Engaging and readable writing style; contains provocative perspective sections to stimulate discussion
- End of chapter 'Practical Lessons' for MBAs sections that convert the key points of the chapter to practical advice for future managers
About the book
- DOI https://doi.org/10.1017/9781009354790
- Subjects Business and Management,Economics,Microeconomics,Strategic Management
- Format: Hardback
- Expected publication date: 30 May 2024
- ISBN: 9781009354783
- Dimensions (mm): 254 x 178 mm
- Weight: 1.3kg
- Page extent: 566 pages
- Availability: Not yet published - available from
- Format: Paperback
- Expected publication date: 30 May 2024
- ISBN: 9781009507196
- Dimensions (mm): 252 x 178 mm
- Weight: 1.16kg
- Page extent: 566 pages
- Availability: Not yet published - available from
- Format: Digital
- Publication date: 22 March 2024
- ISBN: 9781009354790
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