Internet Explorer 11 is being discontinued by Microsoft in August 2021.
If you have difficulties viewing the site on Internet Explorer 11 we
recommend using a different browser such as Microsoft Edge, Google
Chrome, Apple Safari or Mozilla Firefox.
Last updated 20/06/24: Online ordering is currently unavailable due to technical issues. We apologise for any delays responding to customers while we resolve this. For further updates please visit our website https://www.cambridge.org/news-and-insights/technical-incident
Pervez Ghauri,University of Birmingham, Kjell Grønhaug,Norwegian School of Economics and Business Administration, Bergen-Sandviken, Roger Strange,University of Sussex
Published 2020
Description
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors…
If you believe you should have access to this content, please contact
your institutional librarian or consult our
FAQ page
for further information about accessing our content.
Also available to purchase from these educational ebook suppliers
Authors
Pervez Ghauri,University of Birmingham
Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.
Kjell Grønhaug,Norwegian School of Economics and Business Administration, Bergen-Sandviken
Kjell Grønhaug is Professor emeritus, Norwegian School of Economics and Business Administration, Bergen-Sandviken. He is Honorary Professor at University of Turku, Göteborgs universitet and Stockholm School of Economics. His publications include eighteen authored and co-authored books and some 200 articles in leading European and American journals.
Roger Strange,University of Sussex
Roger Strange is Professor of International Business at the University of Sussex Business School. He is an Associate Editor of the International Business Review, a Senior Editor of the Asia Pacific Journal of Management, and on the Editorial Boards of the Journal of World Business, the Global Strategy Journal, and the Asia Pacific Business Review. His publications include twelve authored or edited books, and numerous book chapters and articles in leading international journals.