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Chapter 2: Health promotion theories and models

Chapter 2: Health promotion theories and models

pp. 28-50
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Extract

This chapter explores the different models and theories used in health promotion, and considers whether they are aimed at individuals, families, communities or multiple target audiences. The chapter looks at how these theories and models are communicated in health promotion and provides a brief overview of how these can be put into practice in a health promotion setting.

Keywords

  • health promotion
  • health communication
  • self-effiacy
  • Health Belief Model
  • Transtheoretical Model
  • Social Cognitive Theory
  • Diffusion of Innovations Theory
  • Ecological Model
  • Behaviour Change Wheel

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