- Chapter
Chapter 5: Influencing factors and empowering decision-making
pp. 106-125- Add bookmark
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Extract
This chapter explores the factors that influence people's reactions to health communication, and considers how to engage and empower target audiences to make their own health decisions, based on reliable information. It discusses the effects of media framing and psychological biases on health communication, discusses ways to engage with audience members and consequent strategies to overcome resistance. It finishes by outlining how best to translate knowledge for health audiences.
Keywords
- health promotion
- empowering decision making
- health promotion influences
- media framing
- psychological biases
- overcoming resistance
- health communication
- knowledge translation
- public health
About the book
- Chapter DOI https://doi.org/10.1017/9781108895682.005
- Book DOI https://doi.org/10.1017/9781108895682
- Subjects Epidemiology Public Health and Medical Statistics,Health and Medicine
- Format: Paperback
- Publication date: 03 February 2022
- ISBN: 9781108816045
- Format: Digital
- Publication date: 29 July 2021
- ISBN: 9781108895682
- Find out more details about this book
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