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Chapter 8: Evaluation – how to measure what works

Chapter 8: Evaluation – how to measure what works

pp. 175-204
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Extract

This chapter considers the importance of evaluation in understanding the effectiveness of your health promotion program and highlights the value of knowing why something does or does not work. It outlines basic evaluation methods used in health promotion, and considers the benefits and weaknesses of qualitative and quantitative methods respectively.

Keywords

  • health promotion
  • health communication
  • health promotion evaluation
  • data collection
  • qualitative methods
  • quantitative methods
  • evaluating communication
  • health promotion data
  • program evaluation

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