human science

(5) rss icon
What is the extent of a frequency-dependent social learning strategy space?

Traditional models of conformity posit that individuals respond to the frequency of a behaviour amongst a social group only. This gives the impression that conformity functions like a rule-of-thumb to ‘always copy the majority’. This view does not align with recent research which shows that our use of social learning strategies is likely to be flexible. To extend this research, we ask whether an individuals’ decision to conform to the majority of a group will be flexible based on certain social information about the group from whom they learn.

Read more