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Chapter 9 - Motivating Boundary-Spanning Employees to Engage External Stakeholders

Insights from Stakeholder Marketing

from Part III - Stakeholder Theory in the Business Disciplines

Published online by Cambridge University Press:  01 May 2019

Jeffrey S. Harrison
University of Richmond
Jay B. Barney
University of Utah
R. Edward Freeman
University of Virginia
Robert A. Phillips
York University, Toronto
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Print publication year: 2019

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