I argued in the previous chapter that we cannot make sense of the Conduit Metaphor unless we consider the metaphors that are closely related to it, most evidently Language Is Power. But that is only the beginning. We also need to ask: What stories license the Conduit Metaphor? And – just as important – what imaginative achievements would we sacrifice if we did not have the Conduit Metaphor?

The Conduit Metaphor has been denounced by scholars, in large part, because it has been associated with a story of writing and communication that certainly deserves to be criticized. It is a story of “good writing” in its narrowest conception: writing that flows in one direction only, from writer to readership, and is associated predominantly with values such as factual and grammatical correctness, precision, detachment, and objectivity. That narrow good-writer story ignores what makes many of us value most about writing: the possibility that writing can engage a reader – intellectually, emotionally, spiritually. In short, it is a story of impersonal skill rather than of rhetorical sensitivity.