This introductory chapter explains the need for adopting an overarching perspective to the allocation of limited rights. Although the applicable legal frameworks may suggest otherwise, the awards of public contracts, authorisations, subsidies or government sales share common characteristics in the event that the number of rights available for grant is limited. These similarities are nowhere as manifest as with regard to the question of whether governments should use some form of competitive tendering when allocating these ‘limited rights’. Although the public interests involved in the allocation of these limited rights differ in substance and respective weight, competitive procedures should aim to optimise the pursuit of the different public interests involved. Using Mark Moore’s theory of creating and recognising public value, this chapter provides a general reflection upon the distinct role of the legal framework for allocating governments in solving this optimisation problem.