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  • Cited by 2362
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    • Publisher:
      Cambridge University Press
      Publication date:
      June 2012
      May 1993
      ISBN:
      9781139173933
      9780521415057
      9780521425261
      Dimensions:
      (234 x 156 mm)
      Weight & Pages:
      0.729kg, 348 Pages
      Dimensions:
      (234 x 156 mm)
      Weight & Pages:
      0.51kg, 348 Pages
    • Subjects:
      Psychology, Cognition
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  • Selected: Digital
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    Subjects:
    Psychology, Cognition

    Book description

    The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

    Reviews

    ‘The Adaptive Decision Maker provides a compelling overview of the empirical results and conceptual framework that the authors have been pursuing in their research program over the last 15 years. The effort-accuracy framework represents an attempt to shift the research agenda from demonstrations of ‘irrationality’ in the form of heuristics and biases to an understanding of the causal mechanisms underlying the behaviour … a significant work for the field of behavioural decision making as a whole.’

    John Carroll

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