Governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science's place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication.

'… [an] interesting and important book.'

Rachel Zelkowitz Source: Science News online

'This well-written and well-organised book, illustrated throughout with real examples, is based on the author's postgraduate science communication course at Imperial College London. … the chapter entitled 'What every scientist should know about journalists' should be compulsory reading for scientists.'

Source: Chemistry World

'Nick's approach enables anyone to benefit from the book, regardless of whether or not they have experience of disseminating knowledge. … there is no jargon or complicated terminology in the book.'

Source: Reporter, Imperial College London

'Russell’s book is a well-written, five-part analysis of professional, popular, and literary approaches to scientific communication … an interesting, well-written [book] from beginning to end … leaves the reader excited about delving into scientific writing … a great overview of the development of scientific literature and all of its implications, making it a worthwhile read for anyone interested in the publication of scientific results.'

Jens Lichtenberg Source: Reviews.com

'… well worth a second or even a third reading …'

Source: physicsworld.com