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    • Publisher:
      Cambridge University Press
      Publication date:
      02 December 2010
      15 October 2009
      ISBN:
      9780511803918
      9780521113830
      9780521131728
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.68kg, 350 Pages
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.57kg, 352 Pages
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    Book description

    Governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science's place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication.

    Reviews

    '… [an] interesting and important book.'

    Rachel Zelkowitz Source: Science News online

    'This well-written and well-organised book, illustrated throughout with real examples, is based on the author's postgraduate science communication course at Imperial College London. … the chapter entitled 'What every scientist should know about journalists' should be compulsory reading for scientists.'

    Source: Chemistry World

    'Nick's approach enables anyone to benefit from the book, regardless of whether or not they have experience of disseminating knowledge. … there is no jargon or complicated terminology in the book.'

    Source: Reporter, Imperial College London

    'Russell’s book is a well-written, five-part analysis of professional, popular, and literary approaches to scientific communication … an interesting, well-written [book] from beginning to end … leaves the reader excited about delving into scientific writing … a great overview of the development of scientific literature and all of its implications, making it a worthwhile read for anyone interested in the publication of scientific results.'

    Jens Lichtenberg Source: Reviews.com

    '… well worth a second or even a third reading …'

    Source: physicsworld.com

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    Contents


    Page 1 of 2


    • Frontmatter
      pp i-vi
    • Contents
      pp vii-x
    • Introduction: What this book is about and why you might want to read it
      pp xi-xiv
    • Part I - Professional science communication
      pp 1-2
    • 1 - Spreading the word: problems with publishing professional science
      pp 3-15
    • 2 - Walk like an Egyptian: the alien feeling of professional science writing
      pp 16-27
    • 3 - The future's bright? Professional science communication in the age of the internet
      pp 28-39
    • 4 - Counting the horse's teeth: professional standards in science's barter economy
      pp 40-52
    • 5 - Separating the wheat from the chaff: peer review on trial
      pp 53-66
    • Part II - Science for the public: what science do people need and how might they get it?
      pp 67-68
    • 6 - The public understanding of science (PUS) movement and its problems
      pp 69-82
    • 7 - Public engagement with science and technology (PEST): good principle, difficult practice
      pp 83-98
    • 8 - Citizen scientists? Democratic input into science policy
      pp 99-115
    • 9 - Teaching and learning science in school: implications for popular science communication
      pp 116-132
    • Part III - Popular science communication: the press and broadcasting
      pp 133-134
    • 10 - What every scientist should know about the mass media
      pp 135-148
    • 11 - What every scientist should know about journalists
      pp 149-160
    • 12 - The influence of new media
      pp 161-171
    • 13 - How the media represent science
      pp 172-189
    • 14 - How should science journalists behave?
      pp 190-202
    • Part IV - The origins of science in cultural context: five historic dramas
      pp 203-204
    • 15 - A terrible storm in Wittenberg: natural knowledge through sorcery and evil
      pp 205-213
    • 16 - A terrible storm in the Mediterranean: controlling nature with white magic and religion
      pp 214-218
    • 17 - Thieving magpies: the subtle art of false projecting
      pp 219-226
    • 18 - Foolish virtuosi: natural philosophy emerges as a discipline but many cannot take it seriously
      pp 227-236
    • 19 - Is scientific knowledge ‘true’ or should it just be ‘truthfully’ deployed?
      pp 237-244
    • Part V - Science in literature
      pp 245-246
    • 20 - Science and the Gothic: the three big nineteenth-century monster stories
      pp 247-261
    • 21 - Science fiction: serious literature or low grade entertainment?
      pp 262-282

    Page 1 of 2


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