
- Publisher:
- Edinburgh University Press
- Online publication date:
- October 2020
- Print publication year:
- 2020
- Online ISBN:
- 9781474460705
- Subjects:
- Film, Film, Media, Mass Communication
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
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