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> Digital Innovation and Entrepreneurship

Digital Innovation and Entrepreneurship

Authors

Dick Whittington, University of York
Published 2018

Description

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business,…

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Key features

  • Aimed at science, technology, engineering and mathematics (STEM) students and budding entrepreneurs in the digital economy, this book walks readers through the steps of designing a business, using examples and case studies of current digital businesses
  • Includes an abundance of figures and tables to clearly present business and entrepreneurship in a manner that students can easily understand and reproduce in their own projects
  • Contains a rolling case study of a hypothetical business that grows and evolves through each chapter with the addition of each new aspect of business design
  • Includes three appendices of business terms, including those relating to product licencing, customer service agreements and customer delivery contracts

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