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  1. Home
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  3. The Disney Princess Phenomenon
Publisher:
Bristol University Press
Online publication date:
January 2024
Print publication year:
2023
Online ISBN:
9781529222111
DOI:
https://doi.org/10.46692/9781529222111
Subjects:
Sociology of Gender, Sociology: General Interest, Sociology
Information

Book description

Robyn Muir provides an examination of the worldwide Disney Princess commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. The book provides a lens through which to view and understand how this franchise has contributed to the depiction of femininity within popular culture.

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