In Hiding in the Crowd, Christina Luise Toenshoff explores how companies adjust their climate lobbying when investors and consumers try to hold them accountable. She argues that companies evade such pressure by shifting their lobbying against climate policies to trade associations, making it impossible to trace which company took which position, thus evading accountability. Examining the case of the European Union, she demonstrates how associations offer their members plausible deniability for unpopular lobbying, muting the ultimate effect stakeholder activism can have on policy outcomes. Combining survey experiments with statistical analyses of corporate lobbying, Toenshoff provides new insights for climate politics and discusses how stakeholders can still have an impact, providing practical advice for those who want to green corporate climate lobbying.