People often confuse intuition with a sixth sense or the arbitrary judgments of inept decision makers. In this book, Gerd Gigerenzer analyzes the war on intuition in the social sciences beginning with gendered perceptions of intuition as female, followed by opposition between biased intuition and logical rationality, popularized in two-system theories. Technological paternalism amplifies these views, arguing that human intuition should be replaced by perfect algorithms. In opposition to these beliefs, this book proposes that intuition is a form of unconscious intelligence based on years of experience that evolved to deal with uncertain and dynamic situations where logic and big data algorithms are of little benefit. Gigerenzer introduces the scientific study of intuition and shows that intuition is not irrational caprice but is instead based on smart heuristics. Researchers, students, and general readers with an interest in decision making, heuristics and biases, cognitive psychology, and behavioral public policy will benefit.

‘An important and entertaining book — well-reasoned and well-researched. A must-read for anyone interested in gaining a balanced view of the role of intuition in decision making and the forms it can take.’

Gary Klein - CEO of ShadowBox LLC

‘A fascinating analysis of human thought, offering a different picture from the conventional wisdom, from one of our deepest thinkers on rationality and irrationality.’

Steven Pinker - Harvard University