Contents

pp iii-iii

List of Figures, Tables, and Boxes

pp iv-v

Dramatis Personae

pp vi-ix

Notes on the Author

pp x-x

Acknowledgements

pp xi-xi

Foreword

pp xii-xiv

1 - Introduction

pp 1-8

2 - Situating the Research

pp 9-31

3 - Reimagining the Health and Fitness Industry as a Site of Deviant Leisure

pp 32-54

PART I - Consumption

pp 55-56

4 - Desire and Dissatisfaction in the Gym

pp 57-71

5 - Instrumentality, Competitiveness, and Hyper-conformity

pp 72-79

6 - The Pleasures of Consumption: The Curious Case of Phillip

pp 80-92

7 - #Ripped: Social Media, Prosumption, and Bodily Desire

pp 93-102

PART II - Supply-side

pp 103-104

8 - Production

pp 105-114

9 - The Offline IPED Marketplace

pp 115-125

10 - The IPED Market in Transition: Commercialization, Normalization, and Digitization

pp 126-135

11 - The Online IPED Market

pp 136-149

12 - Conclusion

pp 150-156

Notes

pp 157-157

References

pp 158-181

Index

pp 182-188