Skip to main content Accessibility help
Politics after Television
  • Get access
    Check if you have access via personal or institutional login
  • Cited by 204
  • Cited by
    This book has been cited by the following publications. This list is generated based on data provided by CrossRef.

    Mir, Raoof 2019. Communicating Islam in Kashmir Intersection of Religion and Media. Society and Culture in South Asia, Vol. 5, Issue. 1, p. 47.

    Mihelj, Sabina and Huxtable, Simon 2018. From Media Systems to Media Cultures.

    Bennett, Clinton 2018. Islam, Judaism, and Zoroastrianism. p. 87.

    Saxena, Saumya 2018. ‘Court’ing Hindu nationalism: law and the rise of modern Hindutva. Contemporary South Asia, Vol. 26, Issue. 4, p. 378.

    Hutnyk, John 2018. Screen violence and partition. Inter-Asia Cultural Studies, Vol. 19, Issue. 4, p. 610.

    Anderson, Edward and Longkumer, Arkotong 2018. ‘Neo-Hindutva’: evolving forms, spaces, and expressions of Hindu nationalism. Contemporary South Asia, Vol. 26, Issue. 4, p. 371.

    Hutnyk, John 2018. Mela: festival scenes in South Asian cinema. Inter-Asia Cultural Studies, Vol. 19, Issue. 1, p. 129.

    Padamsee, Alex 2018. The Return of the Mughal: Historical Fiction and Despotism in Colonial India, 1863–1908. p. 1.

    Banaji, Shakuntala 2018. Vigilante Publics: Orientalism, Modernity and Hindutva Fascism in India. Javnost - The Public, Vol. 25, Issue. 4, p. 333.

    Pandit, Sushmita and Chattopadhyay, Saayan 2018. Coverage of the Surgical Strike on Television News in India. Journalism Practice, Vol. 12, Issue. 2, p. 162.

    Madan, Anuja 2018. Slow Violence and Water Racism in Sarnath Banerjee’s All Quiet in Vikaspuri. South Asian Review, p. 1.

    Udupa, Sahana 2018. Enterprise Hindutva and social media in urban India. Contemporary South Asia, Vol. 26, Issue. 4, p. 453.

    Govil, Nitin and Baishya, Anirban Kapil 2018. The Bully in the Pulpit: Autocracy, Digital Social Media, and Right-wing Populist Technoculture. Communication, Culture and Critique, Vol. 11, Issue. 1, p. 67.

    Nynäs, Peter 2018. Making Space for a Dialogical Notion of Religious Subjects: A Critical Discussion From the Perspective of Postsecularity and Religious Change in the West. Journal of Constructivist Psychology, Vol. 31, Issue. 1, p. 54.

    Chirumamilla, Padma 2018. Remaking the set: innovation and obsolescence in television’s digital future. Media, Culture & Society, p. 016344371878199.

    Sengupta, Roshni 2017. Iconography of violence in televised Hinduism: the politics of images in the Mahabharata. Continuum, Vol. 31, Issue. 1, p. 150.

    Koskimaki, Leah and Upadhya, Carol 2017. Introduction: Reconsidering the Region in India. Journal of South Asian Development, Vol. 12, Issue. 2, p. 89.

    Petzke, Ingo 2017. Book review: Hong Kong Documentary FilmAitkenIanInghamMichael, Hong Kong Documentary Film. Edinburgh: Edinburgh University Press, 2014; 237 pp. ISBN: 9780748664696, A$39.95.. Media International Australia, Vol. 164, Issue. 1, p. 156.

    Ahmed, Saifuddin 2017. News media, movies, and anti-Muslim prejudice: investigating the role of social contact. Asian Journal of Communication, Vol. 27, Issue. 5, p. 536.

    Jain, Kajri 2017. Gods in the Time of Automobility. Current Anthropology, Vol. 58, Issue. S15, p. S13.


Book description

In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, The Ramayana, to nationwide audiences, violating a decades-old taboo on religious partisanship. What resulted was the largest political campaign in post-independence times, around the symbol of Lord Ram, led by Hindu nationalists. The complexion of Indian politics was irrevocably changed thereafter. In this book, Arvind Rajagopal analyses this extraordinary series of events. While audiences may have thought they were harking back to an epic golden age, Hindu nationalist leaders were embracing the prospects of neoliberalism and globalisation. Television was the device that hinged these movements together, symbolising the new possibilities of politics, at once more inclusive and authoritarian. Simultaneously, this study examines how the larger historical context was woven into and changed the character of Hindu nationalism.


‘This beautifully written book will surely become a classic in media and globalization studies and in the cultural sociology of contemporary India.’

Arjun Appadurai - University of Chicago

‘A theoretically rich and sophisticated contribution to the development of transnational cultural studies in which the comparisons do not always have to start from the assumed baseline of European-American cultural experience. This analysis of the heady mix of communalism, nationalism, market liberalism and consumerism in the case of recent Indian experience is replete with illuminating parallels for the study of the cultural dynamics of other sectors of the emerging global marketplace.’

David Morley - Goldsmith’s College, University of London

‘Rajagopal changes our way of thinking about the world, not only in India, but everywhere: his book is indispensable for anyone who wants to understand how globalism and localism intersect.’

Robert N. Bellah - author of Habits of the Heart

‘Politics After Television … [w]ith brilliant theoretical acuity and empirical richness … analyzes how television redefines and forms part of a new circuit of politics and public culture in India. This is a superb and stimulating contribution to the study of contemporary politics in India.’

Gyan Prakash - Princeton University

‘… essential reading for anyone interested in understanding the growing influence of television in India.’

Source: Screen

‘… a fascinating and illuminating book .’

Source: Copenhagen Journal of Asian Studies

Refine List
Actions for selected content:
Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Send to Kindle
  • Send to Dropbox
  • Send to Google Drive
  • Send content to

    To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to .

    To send content items to your Kindle, first ensure is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

    Note you can select to send to either the or variations. ‘’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

    Find out more about the Kindle Personal Document Service.

    Please be advised that item(s) you selected are not available.
    You are about to send

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.


Altmetric attention score

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Book summary page views

Total views: 0 *
Loading metrics...

* Views captured on Cambridge Core between #date#. This data will be updated every 24 hours.

Usage data cannot currently be displayed