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  3. Quantitative Models in Marketing Research
  • Cited by 114
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    • Publisher:
      Cambridge University Press
      Publication date:
      July 2010
      August 2001
      ISBN:
      9780511753794
      9780521801669
      9780521143653
      DOI:
      https://doi.org/10.1017/CBO9780511753794
      Dimensions:
      (247 x 174 mm)
      Weight & Pages:
      0.603kg, 222 Pages
      Dimensions:
      (244 x 170 mm)
      Weight & Pages:
      0.37kg, 224 Pages
      • Subjects:
      Economics, Econometrics and Mathematical Methods
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    Subjects:
    Economics, Econometrics and Mathematical Methods
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    Book description

    Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

    Reviews

    Review of the hardback:'The senior author is a well-known and highly respected applied econometrician working on marketing problems. Quantitative Models in Marketing Research reflects the authors' expertise and experience to provide concise coverage of an underused set of useful marketing tools. I recommend that marketing scientists have this book on their bookshelves.'

    Source: Journal of Marketing Research

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