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  3. Reaching the Interactive Customer
  • Cited by 2
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    • Publisher:
      Cambridge University Press
      Publication date:
      11 August 2009
      31 March 2003
      ISBN:
      9780511547072
      9780521816700
      DOI:
      https://doi.org/10.1017/CBO9780511547072
      Dimensions:
      Weight & Pages:
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.253kg, 178 Pages
      • Subjects:
      Computer Science, Computing and Society
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    Subjects:
    Computer Science, Computing and Society
    Information

    Book description

    Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.

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    Contents

    Contents
    References
    Bibliography
    Bibliography: Interactive Expectations
    Ask, Julie, with Jay Horwitz, Elif Akcayli, Corina Matiesanu, Michael Gartenberg. “In–Vehicle Applications: Telematics Enables Contextual Services and Operational Efficiencies Visio Report,” New York: Jupitermedia Research, April 19, 2002
    Behr, Mary E. “E3 2002 Preview: Video Games to Take Center Stage,” PC Magazine, May 20, 2002
    Bernoff, Josh. “Cable's On–Demand Salvation,” Boston: Forrester Research, Inc., April 2001
    Bernoff, Josh. “How Cable TV Can Beat Satellite, April 2002,” Boston: Forrester Research, Inc., April 2002
    CERT Coordination Center Web site (www.cert.org), Software Engineering Institute, Carnegie Mellon University, April 5, 2002
    DoCoMo corporate Web site (www.DoCoMo.com), July 16, 2002
    Drucker, Peter. “The Essential Drucker.” New York: HarperBusiness, 2001
    FCC Wireless 911 Requirements, Federal Communications Commission, January 2001
    Forrester Research, Inc., Consumer Survey, “Devices & Access, 2002 Online Survey,” Boston: Forrester Research, Inc., 2002
    Forrester Research, Inc., Consumer Survey, “Forrester's Consumer Technographics 2002 North America Benchmark Study,” Boston: Forrester Research, Inc., 2002
    General Motors OnStar corporate Web site, www.generalmotors.com, July 15, 2002
    Gluck, Marissa, and Nikki Lewis, Ari Mayerfield, Adrienne Piras, Claudine Singer, Joe Laszlo, Michael May, Seamus McAteer. “Interactive Advertising on Post–PC Platforms: Emphasizing Modal Marketing,” New York: Jupitermedia Research
    Health Care Financing Administration, Office of the Actuary, March 2001
    ISO in Figures, International Organization of Standards, January 2002
    Jackson, Paul. “Consumer Devices & Services Europe April 2002 Data Overview: Covers PCs, Net Access, Mobiles, iDTV, And Brands,” Boston: Forrester Research, Inc., April 2002
    Kolko, Jed. “Who Consumers Trust With Personal Data,” Boston: Forrester Research, Inc., June 7, 2002
    Kelley, Christopher M. “Retail & Media April 2001 Data Overview: Covers Email Marketing, eCommerce Growth, And Print Media Cannibalization,” Boston: Forrester Research, Inc., April 2002
    Netscape customer support knowledge base (http://help.netscape.com), America Online, 2002
    SETI@Home Web site (http://setiathome.ssl.berkeley.edu/), July 15, 2002
    Yonish, Steve. “Highlight, Consumer Tech Adoption Forecast,” Boston: Forrester Research, Inc
    Yonish, Steve. “Benchmark May 2002 Data Overview: Covers Digital Decade Forecasts, Device Ownership, Security and Wireless,” Boston: Forrester Research, Inc., May 2002

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