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  3. Risk Communication
  • Cited by 328
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    • Publisher:
      Cambridge University Press
      Publication date:
      05 June 2012
      30 July 2001
      ISBN:
      9780511814679
      9780521802239
      9780521002561
      DOI:
      https://doi.org/10.1017/CBO9780511814679
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.92kg, 366 Pages
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.504kg, 366 Pages
      • Subjects:
      Economics, Economics: General Interest, Psychology, Cognition
    Access check Access
    You have digital access to this book
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    Subjects:
    Economics, Economics: General Interest, Psychology, Cognition
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    Book description

    People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.

    Reviews

    ‘The authors’ idea of expert models of risk … is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.’

    Source: International Journal of Public Opinion Research

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    Contents

    Contents
    • Frontmatter
      pp i-iv
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    • Contents
      pp v-viii
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    • Preface
      pp ix-xii
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    • Risk Communication
      pp xiii-xiv
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    • 1 - INTRODUCTION
      pp 1-18
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    • 2 - OUR MENTAL MODELS APPROACH
      pp 19-33
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    • 3 - CREATING AN EXPERT MODEL OF THE RISK
      pp 34-62
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    • 4 - MENTAL MODELS INTERVIEWS
      pp 63-83
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    • 5 - CONFIRMATORY QUESTIONNAIRES
      pp 84-96
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    • 6 - DEVELOPMENT AND EVALUATION OF COMMUNICATIONS
      pp 97-124
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    • 7 - CASE STUDIES: APPLICATIONS TO ENVIRONMENTAL RISKS
      pp 125-159
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    • 8 - A MENTAL MODELS APPROACH TO HIV/AIDS
      pp 160-178
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    • 9 - SOME CONCLUDING THOUGHTS
      pp 179-184
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    • Appendix A - Brochure on global warming and climate change
      pp 185-238
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    • Appendix B - Brochure on fields from electric power
      pp 239-302
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    • Appendix C - Risk communication materials on HIV/AIDS
      pp 303-328
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    • Appendix D - Sample transcripts of mental model interviews
      pp 329-340
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    • Index
      pp 341-351
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