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    • Publisher:
      Cambridge University Press
      Publication date:
      29 November 2023
      21 December 2023
      ISBN:
      9781009052962
      9781009055970
      Dimensions:
      Weight & Pages:
      Dimensions:
      (229 x 152 mm)
      Weight & Pages:
      0.18kg, 112 Pages
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  • Selected: Digital
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    Book description

    The guitar has been an integral part of popular music and mainstream culture for many decades and in many places of the world. This Element examines the development and current state of virtuosic rock guitar in terms of playing, technology, and culture. Supported by technological advances such as extended-range guitars, virtuosos in the twenty-first century are exploring ways to expand standard playing techniques in a climate where ever-higher levels of perfection are expected. As musician-entrepreneurs, contemporary rock guitar virtuosos record, produce, and market their music themselves; operate equipment companies; and sell merchandise, tablature, and lessons online. For their social media channels, they regularly create videos and interact with their followers while having to balance building their tribe and finding the time to develop their craft to stay competitive. For a virtuoso, working situations have changed considerably since the last century; the aloof rock star has been replaced by the approachable virtuoso-guitarist-composerinnovator-producer-promoter-YouTuber-teacher-entrepreneur.

    References

    Guitar manuals and greatest lists used for canonical analysis (Section 2) are listed in the Appendix to avoid duplication.

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