Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That's exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of the new data economy.

'Advances in digital technology, mobile platforms, social networks, and cloud computing are producing massive amounts of data that promise to unlock a generation of innovation, but at what cost to privacy? Jules Polonetsky, Omer Tene, and Evan Selinger bring together a diverse set of important voices from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of this new data economy.'

Brad Smith - President and Chief Legal Officer, Microsoft

'This is a remarkably useful book, both as a reference tome and as a collection of insights into the future. The wide array of distinguished authors from the public, regulatory, and private sectors, as well as academia in both the US and Europe, cover most of the aspects of current consumer-privacy challenges. It is a milestone in privacy scholarship and a must-read for anyone concerned about the future trends in this area.'

Jennifer Stoddart - former Privacy Commissioner of Canada

'For a well-rounded and deeply-informed discussion of the pressing consumer privacy issues of our time, read The Cambridge Handbook of Consumer Privacy. This volume is a rare find. It brings together thought leaders from business, government, and different disciplines in academia to explore challenges attending our information society and offer potential solutions. A must read.'

Danielle Citron - Morton and Sophia Macht Professor of Law, University of Maryland Francis King Carey School of Law

'The Cambridge Handbook of Consumer Privacy is a magnificent collection of essays - each one short, engaging, and thought-provoking. The broad range of topics covers the most important and vital issues in consumer privacy, and these essays will be relevant for years to come. The authors are a superb assembly of the leading scholars and practitioners from diverse fields and perspectives. This book is a true feast of ideas.'

Daniel J. Solove - John Marshall Harlan Research Professor of Law, George Washington University Law School, and author of Understanding Privacy

'Editors Selinger (Rochester Institute of Technology), Polonetsky (Future of Privacy Forum) and Tene (International Association of Privacy Professionals) have curated a timely and diverse series of 32 essays focused on the exponentially expanding areas of consumer-generated big data, the internet of things, and subsequent privacy concerns … most essays include extensive bibliographies and references linking interested readers to applicable legislation, media coverage, and scholarly literature surrounding the essay topic. Subsequently, this text will be useful in a reference or subject collection.'

L. Goode Source: Choice

'Without exception, each contribution to this collection is extremely well written and researched, providing high-quality analysis and commentary of the various issues tackled by the contributors. The fact that it is written by a mixture of authors, from a variety of backgrounds, adds to its rich and comprehensive coverage of this area.'

Peter Coe Source: Computer and Telecommunications Law Review