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    • Publisher:
      Cambridge University Press
      Publication date:
      06 August 2009
      20 November 2003
      ISBN:
      9780511541216
      9780521828437
      DOI:
      https://doi.org/10.1017/CBO9780511541216
      Dimensions:
      (247 x 174 mm)
      Weight & Pages:
      0.84kg, 400 Pages
      Dimensions:
      Weight & Pages:
      • Subjects:
      Economics, Technology Management, Engineering, Economic Thought, Philosophy and Methodology
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    Subjects:
    Economics, Technology Management, Engineering, Economic Thought, Philosophy and Methodology
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    Book description

    There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

    Reviews

    'This is a useful practical cookbook for those who are skilled in the art or who wish to be … Wireless data is here to stay, and this is an invaluable source of basic information.'

    Source: IEE Review

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    Contents

    Contents
    References
    References and recommended reading
    References and recommended readings
    BOOKS
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    DeRose, J. 1995. The Wireless Data Handbook, Fourth Edition. USA: John Wiley & Sons
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    Matsunaga, Mari, 2000. i-mode Jiken. Japan. Kadokawa Shoten (in Japanese)
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    MAGAZINE ARTICLES AND WHITEPAPERS
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    http://www.nttdocomo.co.jp
    http://www.qualcomm.com/main/whitepapers/WirelessMobileData.pdf
    http://www.rttonline.com/hottop_frame.htm
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    http://www.w3.org/P3P/
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    Wireless Data. Oct. 2000. JP Morgan, Arthur Andersen

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