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Viral Discourse

Published online by Cambridge University Press:  17 February 2021

Rodney H. Jones
Affiliation:
University of Reading

Summary

This Element consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors used by politicians and journalists in different countries to talk about the virus. Each of the pieces also makes use of a different approach to analysing discourse (e.g. Critical Discourse Analysis, Genre Analysis, Corpus Assisted Discourse Analysis) and demonstrates how that approach can be applied to a small set of data. The aim of the Element is to show how the range of tools available to discourse analysts can be brought to bear on a pressing, 'real-world' problem, and how discourse analysis can contribute to formulating 'real-world' solutions to the problem.
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Viral Discourse
  • Edited by Rodney H. Jones, University of Reading
  • Online ISBN: 9781108986465
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Viral Discourse
  • Edited by Rodney H. Jones, University of Reading
  • Online ISBN: 9781108986465
Available formats
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Save element to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Viral Discourse
  • Edited by Rodney H. Jones, University of Reading
  • Online ISBN: 9781108986465
Available formats
×