Adapting Bestsellers: Fantasy, Franchise and the Afterlife of Storyworlds

Ken Gelder

doi:10.1017/9781108589604

Series: Elements in Publishing and Book Culture

Adapting Bestsellers

Fantasy, Franchise and the Afterlife of Storyworlds

Published online by Cambridge University Press: 07 December 2019

Ken Gelder

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Ken Gelder: Affiliation:
University of Melbourne

Summary

This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy: because the elaborate storyworlds produced by writers like J. R. R. Tolkien, J. K. Rowling and George R. R. Martin have readily lent themselves to adaptations across various media platforms. This has also made it possible for media entertainment corporations to invest in them over the long term, enabling the development of franchises through which their storyworlds are presented and marketed in new ways to new audiences.

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fantasy bestsellers adaptation franchise storyworlds transmedia storytelling bestsellers adaptation franchise storyworlds transmedia storytelling

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Type: Element
Information: Series: Elements in Publishing and Book Culture

DOI: https://doi.org/10.1017/9781108589604 [Opens in a new window]

Online ISBN: 9781108589604

Publisher: Cambridge University Press

Print publication: 02 January 2020

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