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How to Podcast in Archaeology

A Guide for Archaeologists Doing Public Outreach

Published online by Cambridge University Press:  26 July 2018

Colin P. Amundsen  and
Cristina Belmonte
Colin P. Amundsen*
Affiliation:
Affiliated Researcher at the Museum of Archaeology, University of Stavanger, Stavanger, Norway 4039
Cristina Belmonte
Affiliation:
Independent Researcher at iPAT Serveis Culturals, SCP, Avinguda Tudela, 39 4E 08242 Manresa, Spain (cristina.belm@gmail.com)
*
(amundsencp@gmail.com, corresponding author)
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Abstract

The problem for archaeologists doing public outreach could be that we do not know who our audience is. Marketing to just the public at large is an extremely broad approach filled with the pitfalls of not engaging enough of the public, so it might be necessary to first find out who within the general public would have the most interest in your discovery and then tailor your presentation to that audience. At the podcast Cooking with Archaeologists we are using digital media, social media marketing, and our experience from the business world to do just that. Podcasting has been a trial-and-error project filled with uncertainty and doubt, and for archaeologists engaged in public archaeology it might be a practical approach to reaching the public and a medium to build an engaged and interested audience. In this “how-to” article, we will reveal what we have learned from this exciting and somewhat demanding venture and suggest how podcasting is a democratizing venture that connects the public to archaeology and the archaeologist.

¿Puede que el problema para los arqueólogos que hacemos divulgación sea que no sabemos quién es nuestra audiencia? Dirigirse solo hacia el público en general es un criterio demasiado amplio que conlleva el riesgo de no captar la atención de una audiencia suficiente. Por eso, primero es necesario encontrar quiénes entre el público en general tienen mayor interés en los temas que se tratan, y luego adaptar la presentación a esa audiencia. En el podcast Cooking with archaeologists utilizamos medios digitales, el marketing en las redes sociales y nuestra experiencia en el mundo de los negocios para hacer precisamente eso. La elaboración del podcast ha sido un proyecto de ensayo y error, lleno de incertidumbres y dudas. Para los arqueólogos dedicados a la divulgación, este puede ser un enfoque práctico para llegar al público y un medio para construir una audiencia comprometida e interesada. En este artículo desvelamos lo que hemos aprendido en esta emocionante y a la vez exigente aventura, y sugerimos que hacer un podcast es una empresa democratizante que conecta al público con la arqueología y el arqueólogo.

Type
How to Series
Information
Advances in Archaeological Practice , Volume 6 , Special Issue 3: Interpreting and Presenting Archaeology , August 2018 , pp. 259 - 266
Copyright
Copyright 2018 © Society for American Archaeology 

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