Hostname: page-component-cb9f654ff-c75p9 Total loading time: 0 Render date: 2025-08-09T04:56:11.022Z Has data issue: false hasContentIssue false
  • English
  • Français

Consumer Preferences for Locally Made Specialty Food Products Across Northern New England

Published online by Cambridge University Press:  15 September 2016

Kelly L. Giraud ,
Craig A. Bond  and
Jennifer J. Bond
Kelly L. Giraud
Affiliation:
Department of Resource Economics and Development at the University of New Hampshire
Craig A. Bond
Affiliation:
Department of Agricultural and Resource Economics at Colorado State University
Jennifer J. Bond
Affiliation:
Department of Agricultural and Resource Economics at Colorado State University
Get access Rights & Permissions [Opens in a new window]

Abstract

Does willingness to pay a premium for local specialty food products differ between consumers in Maine, New Hampshire, and Vermont? Two food categories are investigated: low-end ($5) and high-end ($20) products. Premia estimates are compared across states and across base prices within states using dichotomous choice contingent valuation methods. Results suggest that the three states of northern New England have many similarities, including comparable price premia for the lower-priced good. However, there is some evidence that the premium for the higher-priced good is greater for the pooled Vermont and Maine treatment than for the New Hampshire treatment. Vermont and New Hampshire residents are willing to pay a higher premium for a $20 than for a $5 food item, while the evidence suggests that Maine residents are not.

Keywords

local specialty foodswillingness to paycontingent valuation

Information

Type
Contributed Papers
Information
Agricultural and Resource Economics Review , Volume 34 , Issue 2 , October 2005 , pp. 204 - 216
Copyright
Copyright © 2005 Northeastern Agricultural and Resource Economics Association 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Article purchase

Temporarily unavailable

References

Brooker, J.R., and Eastwood, D.B. 1989. “Using State Logos to Increase Purchases of Selected Food Products.” Journal of Food Distribution Research 20(1): 175–183.Google Scholar
Brooker, J.R., Stout, C.L., Eastwood, D.B., and Orr, R.H. 1987. “Analysis of In-Store Experiments Regarding Sales of Locally Grown Tomatoes.” Agricultural Experiment Station Bulletin No. 654, University of Tennessee.Google Scholar
Dillman, D. 2000. Mail and Internet Surveys: The Tailored Design Method (2nd ed.). New York, NY: John Wiley and Sons. Google Scholar
Eastwood, D.B., Brooker, J.R., and Orr, R.H. 1987. “Consumer Preferences for Local Versus Out-of-State Grown Selected Fresh Produce: The Case of Knoxville, Tennessee.” Southern Journal of Agricultural Economics 19(1): 183–194.Google Scholar
Govindasamy, R., Italia, J., and Thatch, D. 1998. “Consumer Awareness of State-Sponsored Marketing Programs: The Case of Jersey Fresh.” Journal of Food Distribution Research 29(3): 7–15.Google Scholar
Govindasamy, R., Italia, J., and Thatch, D. 1999. “Consumer Attitudes and Response Toward State-Sponsored Agricultural Promotion: An Evaluation of the Jersey Fresh Program.” Journal of Extension 37(3): 60–69. Available at http://www.joe.org/joe/1999june/rb2.html (accessed September 18, 2003).Google Scholar
Hanemann, W.M. 1984. “Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses.” American Journal of Agricultural Economics 66(3): 332–341.Google Scholar
Hanemann, W.M., and Kanninen, B.J. 1999. “The Statistical Analysis of Discrete-Response CV Data.” In Batement, I.J. and Willis, K.G., eds., Valuing Environmental Preferences: Theory and Practice of the Contingent Valuation Method in the US, EU, and Developing Countries. New York: Oxford University Press.Google Scholar
Jekanowski, M., Williams, D. II, and Schiek, W. 2000. “Consumers' Willingness to Purchase Locally Produced Agricultural Products: An Analysis of an Indiana Survey.” Agricultural and Resource Economics Review 29(1): 43–53.Google Scholar
Jones, E., Batte, M.T., and Schnitkey, G.D. 1990. “Marketing Information As a Constraint to Locally Grown Produce: Evidence from Ohio.” Journal of Food Distribution Research 21(2): 99–108.Google Scholar
Kanninen, B.J. 1995. “Bias in Discrete Response Contingent Valuation.” Journal of Environmental Economics and Management 28(1): 114–125.Google Scholar
Kezis, A., Crabtree, D., Cheng, H., and Peavey, S. 1997. “A Profile of the Specialty Food Retailing Industry in the Eastern U.S.” Journal of Food Distribution Research 28(1): 82–91.Google Scholar
Kuryllowicz, K. 1990. “Specialty Foods: To Demo Them Is to Sell Them.” Canadian Grocer 104(5): 47–50.Google Scholar
Loureiro, M., and Hine, S. 2002. “Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products.” Journal of Agricultural and Applied Economics 34(3): 477–488.Google Scholar
Miller, D.C. 1983. Handbook of Research Design and Social Measurement. New York: Longman.Google Scholar
Park, T., Loomis, J.B., and Creel, M. 1991. “Confidence Intervals for Evaluating Benefits Estimates from Dichotomous Choice Contingent Valuation Studies.” Land Economics 67(1): 64–73.CrossRefGoogle Scholar
Peat Marwick Stevenson & Kellogg. 1990. “Canadian Specialty Food Products: Industry Structure, Markets, and Marketing.” Final report, prepared for the Federal/Provincial Market Development Council, Ottawa, Canada.Google Scholar
Poe, G., Severance-Lossin, E., and Welsh, M. 1994. “Measuring the Difference (X-Y) of Simulated Distributions: A Convolutions Approach.” American Journal of Agricultural Economics 76(4): 904–915.Google Scholar
Schupp, A.R., and Dellenbarger, L.E. 1993. “The Effectiveness of State Logos for Farm-Raised Catfish.” Journal of Food Distribution Research 24(2): 11–22.Google Scholar
Thomas, W., Handcock, S., and Wolfe, K. 2001. “A Survey of State Agricultural Labeling and Promotion Programs.” Report No. 01-40, Center for Agribusiness and Economic Development, University of Georgia, Athens, GA. Available at http://www.agecon.uga.edu/~caed/agpromotionprogram.pdf (accessed September 20, 2003).Google Scholar
Wolfe, K., and McKissick, J. 2001. “An Evaluation of the ‘Grown in Georgia’ Promotion.” Report No. 01-39, Center for Agribusiness and Economic Development, University of Georgia, Athens, GA. Available at http://www.agecon.uga.edu/~caed/Grown_GAwebver.pdf (accessed September 20, 2003).Google Scholar
U.S. Census Bureau. 2001. Population Estimates. Census Population Division, U.S. Census Bureau, Washington, D.C.Google Scholar