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The Role of Promotion Programs for U.S. Poultry Exports
Published online by Cambridge University Press: 15 September 2016
Abstract
This study examines the effectiveness of price versus nonprice promotion programs for U.S. poultry exports. A comparative static simulation framework is specified for this purpose. The elasticities needed for the simulation model are estimated using seemingly unrelated regression and time-varying parameter regression techniques. Results from this study indicate that a price subsidy is more effective than nonprice market promotion programs in raising export demand for U.S. poultry.
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- Copyright © 2002 Northeastern Agricultural and Resource Economics Association
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