Skip to main content
    • Aa
    • Aa
  • Get access
    Check if you have access via personal or institutional login
  • Cited by 14
  • Cited by
    This article has been cited by the following publications. This list is generated based on data provided by CrossRef.

    Pich, Christopher Dean, Dianne and Punjaisri, Khanyapuss 2016. Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications, Vol. 22, Issue. 1, p. 100.

    Rogowski, Jon C. and Sutherland, Joseph L. 2016. How Ideology Fuels Affective Polarization. Political Behavior, Vol. 38, Issue. 2, p. 485.

    Dean, Dianne Croft, Robin and Pich, Christopher 2015. Toward a Conceptual Framework of Emotional Relationship Marketing: An Examination of Two UK Political Parties. Journal of Political Marketing, Vol. 14, Issue. 1-2, p. 19.

    van der Waal, Jeroen and de Koster, Willem 2015. Why do the less educated oppose trade openness? A test of three explanations in the Netherlands. European Journal of Cultural and Political Sociology, Vol. 2, Issue. 3-4, p. 313.

    Wilson, Iain Greer, Scott L. Stewart, Ellen and Donnelly, Peter 2015. Turnout, Information and Heuristics in the Scottish Health Board Elections: ‘Getting a CV with No Job Description’. Political Studies, p. n/a.

    Smith, David T. 2014. The Mormon dilemma: How old and new religious divides hurt Mormon candidates in the United States. Electoral Studies, Vol. 35, p. 283.

    Davis, Ryan W. 2011. A Moral Defense of the ‘Moral Values’ Voter. Political Studies, Vol. 59, Issue. 4, p. 996.

    Tewksbury, David Althaus, Scott L. and Hibbing, Matthew V. 2011. Estimating Self-Reported News Exposure Across and Within Typical Days: Should Surveys Use More Refined Measures?. Communication Methods and Measures, Vol. 5, Issue. 4, p. 311.

    Marquis, Lionel 2010. Understanding Political Knowledge and its Influence on Voting Preferences in the 2007 Federal Election. Swiss Political Science Review, Vol. 16, Issue. 3, p. 425.

    Weisberg, Herbert F. and Nawara, Steven P. 2010. How Sophistication Affected The 2000 Presidential Vote: Traditional Sophistication Measures Versus Conceptualization. Political Behavior, Vol. 32, Issue. 4, p. 547.

    Whiteley, Paul Clarke, Harold D. Sanders, David and Stewart, Marianne C. 2010. Government Performance and Life Satisfaction in Contemporary Britain. The Journal of Politics, Vol. 72, Issue. 3, p. 733.

    Jost, John T. Federico, Christopher M. and Napier, Jaime L. 2009. Political Ideology: Its Structure, Functions, and Elective Affinities. Annual Review of Psychology, Vol. 60, Issue. 1, p. 307.

    Arceneaux, Kevin 2008. Can Partisan Cues Diminish Democratic Accountability?. Political Behavior, Vol. 30, Issue. 2, p. 139.

    GSCHWEND, THOMAS and HOOGHE, MARC 2008. Should I stay or should I go? An experimental study on voter responses to pre-electoral coalitions. European Journal of Political Research, Vol. 47, Issue. 5, p. 556.


Issues, Party and Character: The Moderating Role of Ideological Thinking on Candidate Evaluation

  • DOI:
  • Published online: 13 December 2006

We examine ‘heuristic’ and ‘systematic’ candidate-appraisal strategies within a presidential election context. Controlling for political knowledge, we determine whether individual differences in the capacity for ideological thought condition voters' reliance on the major determinants of candidate choice, increasing reliance on policy considerations and decreasing reliance on the heuristic cue of party identification and on perceptions of candidate character when ideological capacity is high, and exerting the opposite effect – decreasing the role of issues and increasing the role of party identification and candidate qualities – when such capacity is low. Using American National Election Studies data from the 1984–2000 period, we find that ideological thinking consistently heightens voters' reliance on issues and decreases their reliance on candidate cues, but only among voters who report being concerned about the outcome of the election. In contrast, the effect of partisanship is stable across levels of ideological thinking and concern about the campaign. We discuss the cognitive processes by which ideological thinking regulates political choice, and assert its centrality in the political decision-making process.

Recommend this journal

Email your librarian or administrator to recommend adding this journal to your organisation's collection.

British Journal of Political Science
  • ISSN: 0007-1234
  • EISSN: 1469-2112
  • URL: /core/journals/british-journal-of-political-science
Please enter your name
Please enter a valid email address
Who would you like to send this to? *