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Sociotropic Politics: The American Case

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American elections depend substantially on the vitality of the national economy. Prosperity benefits candidates for the House of Representatives from the incumbent party (defined as the party that controls the presidency at the time of the election), whereas economic downturns enhance the electoral fortunes of opposition candidates. Short-term fluctuations in economic conditions also appear to affect the electorate's presidential choice, as well as the level of public approval conferred upon the president during his term. By this evidence, the political consequences of macroeconomic conditions are both pervasive and powerful. But just how do citizens know whether the incumbent party has succeeded or failed? What kinds of economic evidence do people weigh in their political appraisals? The purpose of our paper is to examine two contrasting depictions of individual citizens – one emphasizing the political significance of citizens' own economic predicaments, the other stressing the political importance of citizens' assessments of the nation's economic predicament – that might underlie the aggregate entwining of economics and politics. Ours is an inquiry into the political economy of individual citizens.

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1 Kramer Gerald H., ‘Short-Term Fluctuations in U.S. Voting Behavior, 1896–1964’, American Political Science Review, LXV (1971), 131–43; Kramer Gerald H. and Lepper Susan, ‘Congressional Elections’, in Aydelotte William O., ed., Dimensions of Quantitative Research in History (Princeton, N.J.: Princeton University Press, 1972); Lepper Susan, ‘Voting Behavior and Aggregate Policy Targets’, Public Choice, XVIII (1974). 6781; Tufte Edward R., ‘Determinants of the Outcomes of Midterm Congressional Elections’, American Political Science Review, LXIX (1975), 812–26, and Political Control of the Economy (Princeton, N.J.: Princeton University Press, 1978); Bloom Howard S. and Price H. Douglas, ‘Voter Response to Short-Run Economic Conditions: The Asymmetric Effect of Prosperity and Recession’, American Poliiical Science Review, LXIX (1975), 1240–54; Li R. P. Y., ‘Public Policy and Short-Term Fluctuations in U.S. Voting Behavior: A Reformulation and Expansion’, Political Methodology, III (1976), 4970.

2 Meltzer Alan H. and Vellrath Mark, ‘The Effects of Economic Policies on Votes for the Presidency: Some Evidence from Recent Elections’, Journal of Law and Economics, XVIII (1975), 781–98; Fair Ray C., ‘The Effects of Economic Events on Votes for President’, Review of Economics and Statistics, LX (1978), 159–73; Tufte , Political Control of the Economy.

3 Frey Bruno and Schneider Friedrich, ‘An Empirical Study of Politico-Economic Interactions in the United States’, Review of Economics and Statistics, LX (1978), 174–83; Kernell Samuel, ‘Explaining Presidential Popularity’, American Political Science Review, LXXII (1978), 506–22; Monroe Kristen, ‘Economic Influences on Presidential Popularity’, Public Opinion Quarterly, XLII (1978), 360–9. For comparative results for the French chief executive see Lewis-Beck Michael, ‘Economic Conditions and Executive Popularity: The French Experience’, American Journal of Political Science, XXIV (1980), 306–23.

4 See, for example, Bloom and Price , ‘Voter Response to Short-Run Economic Conditions’, and Tufte , Political Control of the Economy.

5 Popkin Samuel, Gorman John W., Phillips Charles and Smith Jeffrey A., ‘Comment: What Have You Done for Me Lately? Toward an Investment Theory of Voting’, American Political Science Review, LXX (1976), 779805, p. 788.

6 Kramer , ‘Short-Term Fluctuations’; Downs Anthony, An Economic Theory of Democracy (New York: Harper, 1957), p. 36.

7 Downs , An Economic Theory of Democracy, p. 42. To be sure, Downs's formulation does permit voters to take into account considerations other than their own personal economic circumstances: ‘It is possible for a citizen to receive utility from events that are only remotely connected to his own material income… There can be no simple identification of acting for one's greatest benefit’ with selfishness in the narrow sense because self-denying charity is often a great source of benefits to oneself. Thus our model leaves no room for altruism in spite of its basic reliance upon the self-interest axiom' (p. 37). Thus our empirical probings of the pocketbook predictions should not be equated in any simple way with testing Downs's analysis of voter rationality. The pocketbook hypothesis should be construed rather as an expression of a central theme of Downs's analysis.

8 Campbell Angus, Converse Philip E., Miller Warren E. and Stokes Donald E., The American Voter (New York: Wiley, 1960), p. 205.

9 Converse Philip E., ‘Public Opinion and Voting Behavior’, in Greenstein Fred I. and Polsby Nelson W., eds., Handbook of Political Science, Vol. VI (Reading, Mass: Addison-Wesley, 1975), p. 98.

10 Nie Norman and Andersen Kristi, ‘Mass Belief Systems Revisited: Political Change and Attitude Structure’, Journal of Politics, XXXVI (1974), 540–91, p. 571.

11 LaPalombara Joseph, ‘Decline of Ideology: A Dissent and Interpretation’, American Political Science Review, LX (1966), 516, p. 9.

12 This term was used originally in Meehl Paul E.'s ‘The Selfish Voter Paradox and the Thrown-Away Vote Argument’, American Political Science Review, LXXI (1977), 1130.

13 Both the pocketbook and sociotropic predictions – at least as we have characterized them – describe voters who react retrospectively. The concept of retrospective voting has a distinguished heritage – see Downs , An Economic Theory, and Key V. O., The Responsible Electorate (Cambridge, Mass: Belknap, 1966). For a recent and extensive treatment of retrospective voting see Fiorina Morris P., Retrospective Voting in American National Elections (New Haven, Conn.; Yale University Press, forthcoming).

14 Logan Mikal Ben-Gera, ‘Short-Term Economic Changes and Individual Voting Behavior’ (manuscript, Yale University, 1977); Fiorina Morris P., ‘Economic Retrospective Voting in American Elections: A Micro-Analysis’, American Journal of Political Science, XXII (1978), 426–43; Kinder Donald R. and Kiewiet D. Roderick, ‘Economic Discontent and Political Behavior: The Role of Personal Grievances and Collective Economic Judgments in Congressional Voting’, American Journal of Political Science, XXIII (1979), 495527; Klorman Ricardo, ‘Trends in Personal Finances and the Vote’, Public Opinion Quarterly, XLIII (1978), 3148.

15 Campbell et al. , The American Voter, pp. 416–21; Fiorina , ‘Economic Retrospective Voting’; Klorman , ‘Trends in Personal Finances’; Tufte , Political Control of the Economy; Wides Jeffrey W., ‘Self-Perceived Economic Change and Political Orientations: A Preliminary Exploration’, American Politics Quarterly, IV (1976), 395412.

16 The argument that voting in response to economic issues might be policy-oriented was made by Stigler George J. in his ‘General Economic Conditions and National Elections’, American Economic Review, LXIII (1973), 160–7. Furthermore, several studies of Western democracies suggest that macroeconomic policy is a function of the extent to which the executive branch has been controlled by parties of the Left as against parties of the Right. In particular, according to Douglas Hibbs, long periods of control by right-wing parties are associated with higher rates of unemployment – see his ‘Political Parties and Macro-Economic Policy’, American Political Science Review, LXXI (1977), 1467–87. Control by left-wing parties, in contrast, is associated with larger and more rapidly growing public sectors, and with downwardly redistributive tax systems – see Cameron David's ‘Politics, Public Policy, and Economic Inequality: A Comparative Analysis’, paper delivered at the annual meeting of the American Political Science Association, Chicago 1976, and ‘The Expansion of the Public Economy: A Comparative Analysis’, American Political Science Review, LXXII (1978), 1243–61. To act in a policy-oriented fashion voters would need to have registered these differences. It should be noted, however, that as regards the issues of inflation and unemployment, policy-oriented voting does not require voters to believe in the existence of a trade-off between these two maladies. It only requires that they perceive differences between the amount of effort and/or skill the two parties are able to apply against whichever of the two problems they find especially troublesome.

17 An exception is Weatherford M. Stephen's ‘Economic Conditions and Electoral Outcomes: Class Differences in the Political Response to Recession’, American Journal of Political Science, XXII (1978), 917–38, which utilizes the Center for Political Studies' 1956–60 panel study.

18 This is due to the fact that previous studies have all, in one way or another, controlled for party identification. It could be that considerations which prompt individuals to change their votes might also prompt them to change their avowed partisanship; by controlling for partisanship the impact of such considerations, including unfavourable economic conditions, would fail to be detected. There is, after all, considerable evidence indicating that party identification is susceptible to just this sort of change – see, for example, Brody Richard A., ‘Stability and Change in Party Identification: Presidential to Off-Year’, paper delivered at the annual meeting of the American Political Science Association, Washington, 1977; Shively W. Phillips, ‘Information Costs and the Partisan Life Cycle’, paper delivered at the annual meeting of the American Political Science Association, Washington, 1977; Page Benjamin I. and Jones Calvin, ‘Reciprocal Effects of Policy Preferences, Party Loyalties, and the Vote’, American Political Science Review, LXXIII (1979), 1071–89. Most analyses to date have been quite sensitive to this issue, but it is certainly prudent to probe more deeply for potential problems. For this reason, the analyses in this paper will examine both changes in voting and changes in partisanship, as later discussion will reveal.

19 It should be noted, however, that several recent investigations into a number of different domains have also found personal concerns and discontents of various kinds have negligible political consequences. See, among others, Gatlin Douglas S., Gile Michael W., and Cataldo Everett F., ‘Policy Support Within a Target Group: The Case of School Desegregation’, American Political Science Review, LXXII (1978), 985–95; Kinder Donald R. and Sears David O., ‘Prejudice and Politics: Symbolic Racism versus Racial Threats to the Good Life’, Journal of Personality and Social Psychology, forthcoming; Lau Richard, Brown Thad, and Sears David O., ‘Self-Interest and Civilians' Attitudes Toward Vietnam’, Public Opinion Quarterly, XLII (1978), 464–83; Sears David O., Hensler Carl P., and Speer Leslie K., ‘“Whites” Opposition to “Busing”: Self-interest or Symbolic Racism?’, American Political Science Review, LXXIII (1979), 369–84; Sears David O. and Kinder Donald R., ‘Racial Tension and Voting in Los Angeles’, in Hirsch W. Z., ed., Los Angeles: Viability and Prospects for Metropolitan Leadership (New York: Praeger, 1971); Sears David O., Tyler Tom R., Citrin Jack C., and Kinder Donald R., ‘Political System Support and Public Responses to the Energy Crisis’, American Journal of Political Science, XXII (1978), 5682; Sears David O., Lau Richard, Tyler Tom R. and Allen Harris M. Jr., ‘Self-Interest Versus Symbolic Politics in Policy Attitudes and Presidential Voting’, American Political Science Review, LXXIV (1980), 139–51.

20 Kinder and Kiewiet , ‘Economic Discontent and Political Behavior’.

21 Although our attention will be confined to pocketbook and sociotropic conceptions of politics, these two certainly do not exhaust the possibilities. For example, one alternative perspective emphasizes social group identification, essentially arguing that much of American politics is carried on at a level intermediate between pocketbook and sociotropic interests. This is a venerable idea; we are happy to notice indications of its revival; see, for example, Miller Arthur, Gurin Patricia, and Gurin Gerald, ‘Electoral Implications of Group Identification and Consciousness: The Reintroduction of a Concept’, paper delivered at the annual meeting of the American Political Science Association, New York, 1978; Rhodebeck Laurie, ‘Group-Based Politics’ (Ph. D. dissertation, Department of Political Science, Yale University, 1980).

22 One of the major problems was that in 1976 complaints about unemployment were lumped together with all other job-related references, which ranged from despising the public (mentioned quite often by sales clerks) to having to work too many hours. Only about half of the references in the employment related category were about unemployment. It also turned out that the many complaints in 1976 about taxes were coded as ‘other or less specific economic woes’. Furthermore, the 1972–74 codes often contained a hodge-podge of various and sundry responses. One category, for example, contained references to inflation, taxes, governmental waste, and the cost of college. We obviously needed to disaggregate these responses.

The staff at CPS was extremely accommodating and helped make the task of receding the interviews much less arduous than it might have been. We would like to thank Warren Miller for his approval of the project, and Ann Robinson, Alice Hayes and Maria Sanchez for their valuable assistance. A more detailed analysis of the political consequences of personal economic problems and perceptions of national economic problems appears in Kiewiet D. Roderick's ‘Policy-Oriented Voting in Response to Economic Issues’, American Political Science Review, forthcoming, 1981.

23 Despite superficial appearances these measures are not at all mutually redundant. The family's recent experience with unemployment was indeed correlated with the respondent's subjective assessment of personal economic problems but quite imperfectly (this evidence is described in detail in Kinder and Kiewiet , ‘Economic Discontent and Voting Behaviour’). In any case, it makes absolutely no difference whether the set of pocketbook interests are included together in the regression analysis or whether their effects are estimated separately.

24 Alt James E., The Politics of Economic Decline (Cambridge: Cambridge University Press, 1978).

25 McCracken Paul W., ‘The Practice of Political Economy’, American Economic Review, LXIII (1973), 168–71; Yankelovitch , Skelly and White , Inc., ‘The General Mills American Family Report: A Study of the American Family and Money’ (Minneapolis, Minn.: General Mills, Inc., 1975).

26 The major determinant of voting in congressional elections is the citizen's partisan attachment to a political party – see Campbell et al. , The American Voter, and Converse Philip E., ‘The Concept of a Normal Vote’, in Campbell Angus, Converse Philip E., Miller Warren E. and Stokes Donald E., eds., Elections and the Political Order (New York: Wiley, 1966). Thus it is essential to remove the possible confounding effects of partisan identification. At the same time we must avoid over-controlling for partisanship. Two recent analyses have implied that ‘nominal party identification’ – i.e. identification as a Republican, an Independent, or a Democrat – is a stable, enduring characteristic for most citizens. Strength or intensity of partisanship – e.g. the difference between strong Republicans and weak Republicans – is much more responsive to a variety of short-term forces (see Brody , ‘Stability and Change’, and Converse , ‘Public Opinion and Voting Behavior’). We have therefore operationalized partisanship in its nominal form for the purposes of these vote analyses. The third section of our analysis takes up more directly the causal interplay between partisanship and economic discontents, both pocketbook and sociotropic.

We also ran the regressions with a set of social background measures included – age, sex, race, and a composite measure of socioeconomic status. Unless otherwise noted in the text, adding these variables as additional controls had no effect on the pattern of results.

27 The 1972 interview schedule was split into two overlapping but non-identical forms, with each administered to half of the full sample. This was done in order to increase Ihe total number of questions that could be asked, and was accomplished in such a way as to ensure that the resulting sub-samples each constituted a representative cross-section of the electorate. As a consequence of this procedure, questions representing some elements of the basic regression model were asked of the entire sample – vote choice and partisanship, in particular. Other questions were asked only of one half-sample or the other. The major complication here is that the personal and national problem questions were posed to one half-sample, the remainder of the personal economic grievances and national economic assessments to the other. This rules out the possibility of any genuine multivariate analysis. Rather than putting the 1972 study aside altogether, we generated estimates for the personal and national problems separately from the rest. We would be much more reluctant about presenting these findings if the personal and national problems people name were highly correlated with other predictor variables. From the 1974 and 1976 studies, we know that they are correlated, but quite modestly so – see Kiewiet D. R. and Kinder D. R., ‘Political Consequences of Economic Concerns – Personal and Collective’ (paper delivered at the annual meeting of the American Political Science Association, New York, 1978).

28 Mayhew David R., Congress: The Electoral Connection (New Haven, Conn.: Yale University Press, 1974); Ferejohn John, ‘On the Decline of Competition in Congressional Elections’, American Political Science Review, LXXI (1977), 166–76; Cover Albert D., ‘One Good Term Deserves Another: The Advantages of Incumbency in Congressional Elections’, American Journal of Political Science, XXI (1977), 532–42.

29 The probit analysis program used was written by McKelvey Richard and Zavoina W., which they describe in their ‘A Statistical Model for the Analysis of Ordinal Level Dependent Variables’, Journal of Mathematical Sociology, IV (1975), 103–20. For a very readable, less technical description of probit analysis see Wolfinger Raymond E. and Rosenstone Steven J., Who Votes (New Haven, Conn.: Yale University Press, 1980), Appendix C.

30 For a good introduction on the specification and interpretation of interaction terms in multivariate analysis see Cohen J. and Cohen P., Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences (Hillsdale, New Jersey: Erlbaum, 1975).

31 The latter term is actually an estimate of the respondent's vote in the previous election. Based on an OLS regression, it is the first stage of the two-stage procedure. Substituting this estimate for the actual reported vote solves the estimation problems resulting from autocorrelated error. Any good econometric text discusses this procedure. For a very readable introduction to these problems and procedures see Marcus Greg B., Analyzing Panel Data (Beverly Hills Calif.: Sage Publications, 1979).

32 Essentially the same pattern held for sporadic voters as well. Among citizens who failed to vote for Congress in 1972 but did so in 1974, their choice in that year had nothing to do with economic misfortunes suffered in private life; the same is true for voting in 1976 among 1974 non-voters.

Nor did the evidence improve when we examined a second change hypothesis: that voters whose pocketbook experiences worsened from one election to the next would be inclined to switch their votes from the in-party to the opposition. We could find only traces of support for this hypothesis. Voters whose unemployment experiences worsened between 1972 and 1974 were somewhat more inclined to switch their support to Democratic candidates during the same period. But in general the collective eflects due to changes in pocketbook experiences were at least as frail as those reported in Table 3.

33 So far we have neglected the question of pocketbook discontents and turnout. It has been argued that the economically aggrieved will turn to the political system for reparations and, consequently, will participate more, other things equal, than economically secure citizens; see, for example, Lipset Seymour Martin, Political Man (Garden City, New York: Doubleday, 1960). Others contend that pocketbook discontents are largely irrelevant to conventional political activity, e.g. Meltzer and Vellrath , ‘The Effects of Economic Policies’, and Schlozman Kay L. and Verba Sidney, Injury to Insult (Cambridge, Mass.: Harvard University Press, 1979). The most persuasive evidence, however, is found in Rosenstone Steven J.'s ‘Economic Adversity and Voter Turnout’ (manuscript, Department of Political Science, Yale University, 1980). Analysing data from a Census Bureau Current Population Survey, Rosenstone finds that personal economic adversity suppressed congressional turnout in 1974. Preoccupation with personal economic problems appears to diminish somewhat the resources that can be allocated to politics. Rosenstone's results corroborate our own analysis of congressional turnout. We find, too, that personal economic discontents have slight (and erratic) dampening effects on participation. The economically aggrieved evidently do not look to the national political system for solutions – another blow to the pocketbook prediction.

34 Fenno Richard J., Home Style (Boston, Mass.: Little, Brown, 1978).

35 This effect of unemployment experiences on presidential voting may be less robust than it appears. When a set of social background variables (age, race, sex, socio-economic status) is added to the basic regression model, the effect vanished in 1976 (although not in 1972).

36 Kiewiet 's ‘Policy-Oriented Voting in Response to Economic Issues’ extends this analysis of personal and national level concern about inflation and unemployment back to the 1956 election. Evidence of voting in response to unemployment specifically was uncovered early in the series, e.g. 1958. This does not imply, however, that a political trade-off between unemployment and inflation used to exist, because during these years very few voters perceived inflation to be a serious problem.

37 Klorman , ‘Trends in Personal Finances’; Fiorina , ‘Economic Retrospective Voting’; Tufte , Political Control of the Economy; Wides , ‘Self-Perceived Economic Change’.

38 Although the evidence on unemployment and presidential voting shown in Table 5 constitutes little in the way of support for the Downsian ‘throw the rascals out’ hypothesis, it is more compatible with the alternative formulation that also emphasizes voters' pocketbook interests: namely, that the unemployed look to the Democratic party for solutions to their problem, and therefore support the Democratic presidential candidate, regardless of which party controls the White House.

39 A good exposition of this technique can be found in Kenny D. A., ‘Cross-Lagged Panel Correlation: A Test for Spuriousness’, Psychological Bulletin, LXXXII (1975), 345–62.

40 Converse Philip E., The Dynamics of Party Support: Cohort-Analyzing Party Identification (Beverly Hills, Calif.: Sage, 1976); Brody , ‘Stability and Change in Party Identification’; Converse Philip E. and Markus Greg B., ‘Plus Ça Change… The New CPS Election Study Panel’, American Political Science Review, LXXIII (1979), 3249.

41 For details of this procedure see Kenny , ‘Cross-Lagged Panel Correlation’.

42 The t-statistics reported in this section are associated with differences between cross-lagged correlations. Again, see Kenny , ‘Cross-Lagged Panel Correlation’ for an explanation of how they are calculated.

43 There is a voluminous literature on issue-voting, but most of the major points of contention are addressed in Brody Richard A. and Page Benjamin, ‘Comment: The Assessment of Issue Voting’, American Political Science Review, LXVI (1972), 450–8, and in Niemi Richard G. and Weisberg Herbert F., eds., Controversies in American Voting Behavior (San Francisco: Freeman, 1976).

44 Brody , ‘Stability and Change in Party Identification’.

45 Sociotropic economic judgements may not always play such an active role, of course. When times are unequivocally good or (perhaps especially) unequivocally bad, then economic conditions are less subject to misperception. When economic signals are less clear, rationalization is encouraged. A similar argument presumably applies to issue voting. When candidates take ambiguous positions on issues, as they often do, the public's tendency to ascribe opinions to them so as to reinforce or rationalize its own view is enhanced, thereby subverting the possibility of genuine issue-based voting. See Brody and Page , ‘Comment: The Assessment of Issue Voting’; Kinder Donald R., ‘Presidents, Prosperity, and Public Opinion’, Public Opinion Quarterly, forthcoming; and especially Page Benjamin I., Choices and Echoes in Presidential Elections (Chicago: University of Chicago Press, 1978).

46 One way to account for the pocketbook prediction's dismal record here is to explain the findings away. Perhaps we have measured economic grievances inadequately; if so, the frail relationships between political preferences and pocketbook interests would not reflect the true state of affairs at all, but rather deficiencies in our assessment of personal economic grievances.

This is a legitimate criticism, but not a telling one: substantial evidence supports the construct validity of our measures. Part of this evidence is drawn from the CPS surveys themselves, in that replies to the questions on personal economic grievances did show the expected degree of consistency. People who complained about unemployment or declining real income, for example, were also likely to express dissatisfaction with their family's financial condition. (This evidence is presented in detail in Kiewiet D. Roderick and Kinder Donald R., ‘Political Consequences of Economic Concerns – Personal and Collective’, paper delivered at the annual meeting of the American Political Science Association, New York, 1978.) More persuasive, perhaps, is evidence drawn from external sources, such as Klorman's ‘Trend in Personal Finances’. Analysing data from an Institute for Social Research (University of Michigan) income dynamics panel survey, he found strong relationships between citizens' retrospective judgements of their financial progress, on the one hand, and changes in family income, on the other. For more corroborative evidence based on still another data source see Rosenstone Stephen J., Wolfinger Raymond E., and McIntosh Richard A., ‘Voter Turnout in Midterm Elections’, paper delivered at the annual meeting of the American Political Science Association, New York, 1978. And at the aggregate level such retrospective judgements fluctuate (if sluggishly) with changes in national economic conditions. From 1956 to 1976, for instance, the proportion of respondents who reported improvements in their family's financial condition was greatest in 1964 (41 per cent), also the year registering the sharpest increase in real per capita disposable income; the survey question recorded the least satisfaction in 1974 (25 per cent), when decline in real income was the most pronounced. Over the eleven election surveys spanning this twenty-year period, the Pearson correlation between change in real income and retrospective judgements of family financial progress was 0·68. Finally and most tellingly, improving the measurement of personal economic adversity does nothing to alter our verdict on the pocketbook's minimal political effect. We have recently developed an extensive battery of questions to tap personal economic experiences and worries. Aided by a more comprehensive, sensitive, and reliable gauge of pocketbook grievances, we nevertheless find virtually no support for the pocketbook prediction – see Kinder Donald R., Denney W. Michael, and Hendricks J. Stephen, ‘Political Consequences of Inflation’ (manuscript, Department of Political Science, Yale University, 1980). The measurement of personal economic grievance does not seem to be the problem. The measures are up to customary methodological standards. But the discontent they tap seldom gets expressed in political judgements.

47 For further corroboration see Denney W. Michael, Hendricks J. Stephen, and Kinder Donald R., ‘Personal Stakes and Local Polities’, paper presented at the thirty-fifth annual meeting of the American Association for Public Opinion Research, Cincinnati, Ohio, 1980; Kiewiet , ‘Policy-Oriented Voting in Response to Economic Issues’; Kinder , ‘Presidents, Prosperity and Public Opinion’; Kinder , Denney , and Hendricks , ‘Political Consequences of Inflation’; and Sears , Lau , Tyler , and Allen , ‘Self-Interest versus Symbolic Politics’.

48 Downs , An Economic Theory of Democracy.

49 Page , Choice and Echoes in Presidential Elections.

50 The same incumbent-challenger asymmetry characterizes the evidence on personal economic grievances. In 1972, for example, evaluations of Nixon were correlated with voters' employment experiences (partial r = −0·047, P < 0·05, witn simultaneous controls on party identification, age, race, sex, and socioeconomic status) and their retrospective judgements regarding their own financial conditions (partial r = −0·115, p < 0·01). Both indicators were essentially unrelated to evaluations of McGovern (partial r = 0·021, n.s.; 0·059, p < 0·05 respectively). Virtually identical results were obtained in 1976.

51 Popkin et al. , ‘What Have You Done for Me Lately?’ (italics added).

52 This, of course, is a central question in both normative and empirical democratic theory, addressed, among other places, in Downs , An Economic Theory of Democracy; Converse , ‘Public Opinion and Voting Behavior’; and Lippman Walter, Public Opinion (New York, Macmillan, 1922).

53 Converse , ‘Public Opinion and Voting Behavior’; Sears David O., ‘Political Behavior’, in Lindzey Gardner and Aronson Elliot, eds., The Handbook of Social Psychology, Vol.5, 2nd edn. (Reading, Mass.: Addison-Wesley, 1969).

54 Hibbs Douglas A., ‘The Mass Public and Macroeconomic Performance: The Dynamics of Public Opinion Toward Unemployment and Inflation’, American Journal of Political Science, XXIII (1979), 705–31; Kernell , ‘Explaining Presidential Popularity’; Kinder and Kiewiet , ‘Economic Discontent and Political Behavior’, Figure 3.

55 Sniderman Paul M. and Brody Richard A., ‘Coping: The Ethic of Self-Reliance’, American Journal of Political Science, XXI (1977), 501–22; Schlozman and Verba , Injury to Insult.

56 This speculation implies both that pocketbook voting will be more likely among those citizens who see their own problems as having social or collective causes, and that sociotropic voting will be enhanced among those who define national economic problems as having political causes and political solutions. Both implications are borne out in our preliminary analysis of new national survey data from the United States, reported in Kinder , Denney , and Hendricks , ‘Political Consequences of Inflation’.

57 Lane Robert E., Political Ideology (New York: Free Press, 1962).

58 Some provocative evidence on this point is reported in Nisbett Richard E., Borgida Eugene, Crandall Rick and Reed Harvey, ‘Popular Induction: Information Is Not Necessarily Informative’, in Carroll J. and Payne J., eds., Cognition and Social Behavior (Hillsdale, N.J.: Erlbaum, 1976), pp. 113–34.

* Departments of Political Science and Psychology, Yale University, and Division of the Humanities and Social Sciences, California Institute of Technology. Data for this paper were provided by the Inter-University Consortium for Political Research, University of Michigan. The Consortium of course bears no responsibility for our interpretations or conclusions. A preliminary version of this paper was delivered at the annual meeting of the American Political Science Association, New York, 1978. We would like to thank the journal's two anonymous referees, Jack Citrin, Faye Crosby, Robert Jervis, Richard Merelman, David Sears, Steven Weatherford, and particularly Janet Weiss for their helpful comments and criticisms.

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