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A Response to “Getting to the Bottom of ‘Triple Bottom Line’”

Published online by Cambridge University Press:  23 January 2015

Moses L. Pava
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Abstract:

Wayne Norman and Chris MacDonald launch a strong attack against Triple Bottom Line or 3BL accounting in their article “Getting to the Bottom of ‘Triple Bottom Line’” (2004). This response suggests that, while limitations to 3BL accounting do exist, the critique of Norman and MacDonald is deeply flawed.

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Type
Articles
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Business Ethics Quarterly , Volume 17 , Issue 1 , January 2007 , pp. 105 - 110
Copyright
Copyright © Business Ethics Quarterly 2007

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References

Brown and Williamson, Tobacco USA. 2003. Social and Environmental Report 2002/2003. Winston-Salem, N.C.: R. J. Reynolds Co.Google Scholar
Bullen, Hasley G., and Kimberly, Crook. 2005. “Revisiting the Concepts” (May), www.fasb.org.Google Scholar
Norman, Wayne, and Chris, MacDonald. 2004. “Getting to the Bottom of ‘Triple Bottom Line,’” Business Ethics Quarterly 14(2) (April): 243–62.Google Scholar