The following address considers the relevance of business ethics education to our students. Is our concept of ethics one of practice and application? And, if so, are we accountable to our students, our institutions and ourselves, for the practical impact that we have or, conversely, that we do not have? Aren’t we responsible in part if one of our students ventures forth and does not act in an ethical manner? Though a positive response to this query may not be popular, what is the alternative? If we are not responsible for the impact (or lack thereof) that we have on our students, then what is our purpose? The discussion further explores the nature of this impact and the process by which we can amplify the results.