In response to the large number of obsessive compulsive disorder problems among consumers, many cultural and creative products have used psychological knowledge to improve the packaging design.

The study recruited 100 volunteers as research objects and randomly divided them into a control group and an experimental group. The control group was oriented to the initial packaging of a certain cultural and creative product, while the experimental group was oriented to the packaging of a certain cultural and creative product combined with the concept of cognitive psychology, including the principle of easy understanding and acceptance and the principle of participation. The Yale-Brown OCD severity Scale was used to evaluate the study, and Eviews 11 was used for statistical analysis.

Over the course of the study, the compulsion rating scale score changed from 14 to 13 in the control group, while the compulsion rating scale score changed from 13 to 8 in the experimental group. In the experimental group, the symptoms of OCD patients were significantly relieved (P<0.05). The experimental results show that the application of cognitive psychology to the packaging design of cultural and creative products has a significant impact on consumers’ compulsive psychology.

Introducing the concept of cognitive psychology into the packaging of cultural and creative products can effectively affect the compulsive psychological symptoms of consumers, and provide a potential therapeutic method with research value.