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Choreographing Response: Online Game of Shopping and the Digital Puppet Master

  • Sahar Sajadieh

It's a game! Who is on the other side, a human or a machine? You don't know! All you know is the items you have been watching for a while and the possibility of buying them cheap or losing them to the others. In this paper, I explore the performativity of the texts and digital features of online shopping Web sites and the impact of the existence of the other tele-shoppers to motivate you to push on the “checkout” button and “place an order.” Now the main question becomes: Who is the real choreographer of the movements in this game?

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Benjamin, Walter. 2008. The Work of Art in the Age of Its Technological Reproducibility, and Other Writings on Media. Cambridge, MA: Belknap Press of Harvard University Press.
Latour, Bruno. 1986. Visualisation and Cognition: Drawing Things Together. Greenwich, UK: Jai Press.
Manovich, Lev. 2001. The Language of New Media. Cambridge, MA: The MIT Press.
Schwartz, Barry. 2005. The Paradox of Choice: Why More Is Less. New York: Harper Perennial.
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Congress on Research in Dance Conference Proceedings
  • ISSN: -
  • EISSN: 2049-1255
  • URL: /core/journals/congress-on-research-in-dance
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