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Crafting a Postcolonial (Inter)national Identity: Malaysian Pewter Company Royal Selangor’s Branding Strategies (1970–1992)
Published online by Cambridge University Press: 18 August 2022
Abstract
Conventional viewpoints on global branding for design-focused consumer goods presuppose national identities as a given and prerequisite to market expansion, the key examples being Danish design furniture, Swiss watches, and Parisian fashion. Through the case study of Royal Selangor—a Malaysian family firm specializing in manufacturing pewter tableware and gifts—this study analyzes how businesses in former colonies adapt their branding strategies to transitioning ideas on national identities and economic development in the postcolonial era by drawing upon cosmopolitan worldviews of malleable identities and utilizing ties with former colonizers to gain cultural capital domestically and abroad. This study engages with theoretical frameworks of business history, organizational studies, and nationalism to explore how companies in developing countries in Southeast Asia that are also former colonies interact with colonial histories and participate in postcolonial nation-building through branding and entrepreneurship.
Keywords
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- © The Author(s), 2022. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.
References
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Google Scholar
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Google Scholar
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Google Scholar
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Google Scholar
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Google Scholar
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Google Scholar
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Bucheli, Marcelo, and Wadhwani, Rohit Daniel, eds. Organizations in Time: History, Theory, Methods. Oxford: Oxford University Press, 2013.CrossRefGoogle Scholar
Chen, May Yee. The Royal Selangor Story: Born and Bred in Pewter Dust. Kuala Lumpur: Archipelago Press, 2003.Google Scholar
Drabble, John. An Economic History of Malaysia, c. 1800–1990: The Transition to Modern Economic Growth. London: Palgrave Macmillan, 2000.Google Scholar
Foster, Robert John. Materializing the Nation: Commodities, Consumption, and Media in Papua New Guinea. Bloomington: Indiana University Press, 2002.Google Scholar
Getachew, Adom. Worldmaking After Empire. Princeton, NJ: Princeton University Press, 2019.Google Scholar
Golas, Peter J. Science and Civilisation in China. Volume 5, Chemistry and Chemical Technology. Part 13, Mining. New York: Cambridge University Press, 1999.Google Scholar
Gomez, Edmund Terence. Chinese Business in Malaysia: Accumulation, Accommodation and Ascendance. London: Curzon Press, 1999.Google Scholar
Gregory, C. A.
Gifts and Commodities
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Lees, Lynn Hollen. Planting Empire, Cultivating Subjects: British Malaya, 1786–1941. Cambridge: Cambridge University Press, 2017.Google Scholar
Lewis, Su Lin. Cities in Motion: Urban Life and Cosmopolitanism in Southeast Asia, 1920–1940. Cambridge: Cambridge University Press, 2016.Google Scholar
Mauss, Marcel. The Gift: Forms and Functions of Exchange in Archaic Societies. London: Cohen & West, 1996.Google Scholar
Nonini, Donald M. “ Getting By”: Class and State Formation Among Chinese in Malaysia. Ithaca, NY: Cornell University Press, 2015.Google Scholar
Thee, Kian Wie, Plantation Agriculture and Export Growth: An Economic History of East Sumatra, 1863–1942. Jakarta: National Institute for Economic and Social Research, 1969.Google Scholar
Trivedi, Lisa N. Clothing Gandhi’s Nation: Homespun and Modern India. Bloomington: Indiana University Press, 2007.Google Scholar
Yoshihara, Kunio. The Rise of Ersatz Capitalism in South-East Asia. Tokyo: Oxford University Press, 1988.Google Scholar
Barkin, Kenneth. “The Rise and Fall of European Pewter.” In European Pewter in Everyday Life (1600–1900), edited by Barkin, Kenneth, 88–121. Berkeley: University of California Press, 1988.Google Scholar
Broomhill, Ray. “Australian Economic Booms in Historical Perspective.” Journal of Australian Political Economy 61 (2008): 12–29.Google Scholar
Carnevali, Francesca. “Golden Opportunities: Jewelry Making in Birmingham Between Mass Production and Specialty.” Enterprise and Society 4, no. 2 (2003): 272–298.CrossRefGoogle Scholar
Cheah, Hwei-Fen. “Promoting Craft in British Malaya, 1900–1940.” Journal of Modern Craft 6, no. 2 (July 2013): 165–186.Google Scholar
Chee, Peng Lim. “Heavy Industrialisation: A Second Round of Import Substitution.” In Japan and Malaysian Development in the Shadow of the Rising Sun, edited by Jomo, K. S., 244–62. London: Routledge, 1994.Google Scholar
Cheong, Kee-Cheok, Lee, Poh-Ping, and Lee, Kam-Hing. “The Internationalisation of Family Firms: Case Histories of Two Chinese Overseas Family Firms.” Business History 57, no. 6 (2015): 841–861.Google Scholar
da Silva Lopes, Teresa. “Brands and the Evolution of Multinationals in Alcoholic Beverages.” Business History 44, no. 3 (July 2002): 1–30.Google Scholar
da Silva Lopes, Teresa, and Casson, Mark. “Entrepreneurship and the Development of Global Brands.” Business History Review 81, no. 4 (2007): 651–680.CrossRefGoogle Scholar
Delmestri, Giuseppe, and Greenwood, Royston. “How Cinderella Became a Queen: Theorizing Radical Status Change.” Administrative Science Quarterly 61, no. 4 (2016): 507–550.Google Scholar
Donzé, Pierre-Yves, and Kurosawa, Takafumi. “Nestlé Coping with Japanese Nationalism: Political Risk and the Strategy of a Foreign Multinational Enterprise in Japan, 1913–45.” Business History 55, no. 8 (2013): 1318–1338.Google Scholar
Donzé, Pierre-Yves, and Wubs, Ben. “Storytelling and the Making of a Global Luxury Fashion Brand: Christian Dior.” International Journal of Fashion Studies 6, no. 1 (2019): 83–102.Google Scholar
Feldwick, Paul. “Defining a Brand.” In Understanding Brands: By 10 People Who Do, edited by Don Cowley, 17–30. London: Kogan Page, 1991.Google Scholar
Frost, Mark Ravinder. “Emporium in Imperio: Nanyang Networks and the Straits Chinese in Singapore, 1819–1914.” Journal of Southeast Asian Studies 36, no. 1 (2005): 29–66.Google Scholar
Gomez, Edmund Terence, and Tuan, Wong Yee. “Family Firms and Brand Products in Malaysia: Originality, Productivity and Sustainability.” Copenhagen Journal of Asian Studies 32, no. 1 (2014): 76–98.Google Scholar
Government of Malaysia. Industrial Coordination Act 1975 (Malaysia). Kuala Lumpur: Government of Malaysia, 1975.Google Scholar
Hansen, Per H. “Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930–1970.” Business History Review 80, no. 3 (2006): 449–483.Google Scholar
Iglesias, Oriol, Ind, Nicholas, and Schultz, Majken. “History Matters: The Role of History in Corporate Brand Strategy.” Business Horizons 63, no. 1 (2020): 51–60.CrossRefGoogle Scholar
Jobe, Brock W. “The Late Baroque in Colonial America: The Queen Anne Style.” In American Furniture with Related Decorative Arts, 1660–1830: The Milwaukee Art Museum and the Layton Art Collection, edited by Gerald, W. R. Ward, 105–114. New York: Hudson Hills Press, 1991.Google Scholar
Jørgensen, Ida Lunde, and Mordhorst, Mads. “Producing History, (Re)branding the Nation: The Case of an Exhibition on the Danish Golden Age.” Scandinavian Journal of History, 2022, doi: 10.1080/03468755.2022.2028671.Google Scholar
Kaur, Amarjit. “Indian Labour, Labour Standards, and Workers’ Health in Burma and Malaya, 1900–1940.” Modern Asian Studies 40, no. 2 (2006): 425–475.Google Scholar
Khaire, Mukti, and Wadhwani, R. Daniel. “Changing Landscapes: The Construction of Meaning and Value in a New Market Category—Modern Indian Art.” Academy of Management Journal 53, no. 6 (2010): 1281–1304.Google Scholar
Koehn, Nancy F. “Henry Heinz and Brand Creation in the Late Nineteenth Century: Making Markets for Processed Food.” Business History Review 73, no. 3 (1999): 349–393.CrossRefGoogle Scholar
Lubinski, Christina, Giacomin, Valeria, and Schnitzer, Klara. “Internment as a Business Challenge: Political Risk Management and German Multinationals in Colonial India (1914–1947).” Business History 63, no. 1 (2021): 72–97.CrossRefGoogle Scholar
Maurya, Upendra Kumar, and Mishra, Prahlad. “What Is a brand? A Perspective on Brand Meaning.” European Journal of Business and Management 4, no. 3 (2012): 122–133.Google Scholar
National Operations Council. The May 13 Tragedy: A Report. Kuala Lumpur: Government of Malaysia, 1969.Google Scholar
Reid, Anthony. “Malaysia/Singapore as Immigrant Societies.” Asia Research Institute Working Paper No. 141, July 2010, 1–19.Google Scholar
Rosenblum, John W., and Weigle, Charles B.. “Dansk Design Ltd.” Boston: Harvard Business School, January 1, 1971, revised August 31, 1984.Google Scholar
Rowland, Velerie Kathy. “The Politics of Drama: Post-1969 State Policies and Their Impact on Theatre in English in Malaysia from 1970 to 1999.” MA diss., Department of English Language and Literature, National University of Singapore, 2005.Google Scholar
Schauer, Matthew J. “Industrious Women and Lost Traditions: Gender, Imperial Exchange, and Handicrafts Education in British Malaya and the American Philippines, 1900–1940.” Journal of World History 28, no. 3 and 4 (December 2017): 493–524.Google Scholar
Suddaby, Roy, Foster, William, and Quinn-Trank, Christine. “Rhetorical History as a Source of Competitive Advantage.” Advances in Strategic Management 27 (2010): 147–173.Google Scholar
Wang, Yijun. “From Tin to Pewter: Craft and Statecraft in China, 1700–1844.” PhD diss., Graduate School of Arts and Sciences, Columbia University, New York, 2019.Google Scholar
White, Nicholas J. “The Trouble with Tin: Governments and Businesses in Decolonizing Malaya.” In Tin and Global Capitalism: A History of the Devil’s Metal, 1850–2000, edited by Ingulstad, Mats, Perchard, Andrew, and Storli, Espen, 189–221. New York: Routledge, 2014.Google Scholar
The Business Times
Google Scholar
The Edge (Malaysia)Google Scholar
Financial Times
Google Scholar
The Guardian
Google Scholar
Malayan Saturday Post [1924–1933]Google Scholar
Malaya Tribune [1914–1951]Google Scholar
New Nation [1971–1982]Google Scholar
The New York Times
Google Scholar
The Straits Times
Google Scholar
The Singapore Free Press and Mercantile Advertiser [1884–1942]Google Scholar
Singapore Monitor
Google Scholar
Time
Google Scholar
The Times (London)Google Scholar
Royal Selangor Company Archives, Setapak, Kuala Lumpur.Google Scholar
Selangor Pewter Company Archives, Copenhagen.Google Scholar
Selangor Pewter Company Archives, London.Google Scholar
Selangor Pewter Company Archives, Malaysian Industrial Development Authority Resource Library, Kuala Lumpur.Google Scholar
Australian High Commission Malaysia. “History of the Australia–Malaysia Defence Relationship,” accessed August 17, 2021, https://malaysia.highcommission.gov.au/files/klpr/History%20of%20the%20Australia-Malaysia%20Defence%20Relationship.pdfGoogle Scholar
Buckingham, Lisa, and Kane, Frank. “Gerald Ratner’s ‘Crap’ Comments Haunts Jewellery Chain.” The Guardian, August 22, 1992, accessed October 28, 2021, www.theguardian.com/business/2014/aug/22/gerald-ratner-jewellery-total-crap-1992-archive.Google Scholar
Malaysian Registrar of Companies. “Guidelines on Company Names,” accessed August 18, 2021, www.ssm.com.my/Pages/Legal_Framework/PDF%20Tab%202/guidelines_on_names.pdf.Google Scholar
Metropolitan Museum of Art. “Apostle Spoon ca. 1490,” accessed March 4, 2021, www.metmuseum.org/art/collection/search/471576.Google Scholar
Metropolitan Museum of Art. “Erik Magnussen,” accessed May 15, 2022, https://intl.royalselangor.com/collections/erik-magnussen.htmlGoogle Scholar
Metropolitan Museum of Art. “The Royal Warrant,” accessed August 17, 2021, https://jp.royalselangor.com/the-royal-warrant?___from_store=0&___store=jpGoogle Scholar
Royal Warrant Holders’ Association. “What Is a Royal Warrant?,” accessed October 25, 2021, www.royalwarrant.org/content/frequently-asked-questions.Google Scholar
Teo, C. E. “Born and Bred in Pewter Dust: Interview with Datin Paduka Chen Mun Kuen.” Singapore Medical Association News, April 27, 2015, accessed April 27, 2022, https://news.sma.org.sg/4211/Datin_ChenMK.pdf.Google Scholar
Windsor, Ruwan, and Narandeniya, Gayan. “They Came Penniless and Ended Rich.” Sunday Observer, July 25, 2021, accessed July 22, 2022, www.sundayobserver.lk/2021/07/25/impact/they-came-penniless-and-ended-richGoogle Scholar