China currently faces severe environmental challenges, and information regarding the predictors of pro-environmental behaviour in China is needed to manage them. This study addresses this need by modelling the sociodemographic and attitudinal factors predicting pro-environmental behaviour in urban China. Pro-environmental behaviour was modelled as a function of environmental attitude (measured using the new environmental paradigm) and various sociodemographic characteristics. Respondents who were employed, holding leadership positions, living in larger cities and single were more likely to participate in pro-environmental behaviour. These results accord with previous studies suggesting being female, younger, highly educated and having environmentally oriented attitudes increased the odds of participating in pro-environmental behaviour. The rapid urbanization and economic development in China may significantly impact pro-environmental behaviour in the future.
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