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(19) Ibid.

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(21) Alberoni, F., Consumi e società (Bologna, Il Mulino, 1946)Google Scholar. I am indebted to my colleague, Dr. G. Poggi, for introducing me to the work of Alberoni, F., whose Consumi e societàGoogle Scholar represents a considerable and fertile contribution to the sociology of consumer behaviour. The following four paragraphs are based on a number of comments by Dr. Poggi, as well as incorporating his rendering of passages from Alberoni's book.

(22) Cf. Gluckman, M., “Les rites de passage”, in Gluckman, M. (ed.), Essays on the ritual of social relations (Manchester, Manchester U.P., 1962).Google Scholar

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* Paper read at a Faculty of Social Sciences Seminar on Consumer Behaviour in the University of Edinburgh, 26th November, 1964. It forms a contribution to a research project on Styles of Life and Occupational Mobility which is supported by a grant awarded by the Human Sciences Committee of the Department of Scientific and Industrial Research.

(25) Moscovici, S., personal communication (1965).Google Scholar