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Does SKDA Make It Too Easy for Survey Practitioners and Clients to Avoid Harder (OD) Challenges?

Published online by Cambridge University Press:  29 June 2017

Allen I. Kraut
Allen I. Kraut*
Affiliation:
Baruch College, CUNY
*
Correspondence concerning this artice should be addressed to Allen I. Kraut, Professor Emeritus of Management, Baruch College, CUNY, 6 Preston Street, Rye, NY 10580. E-mail: allenkraut@aol.com
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Extract

A fair reading of Cucina, Walmsley, Gast, Martin, and Curtin's (2017) astute analysis of survey key driver analysis (SKDA) presents a good case that such analyses are driving down the wrong road and should slow down or come to a halt. In large part, the SKDA they describe seems to be a misleading set of exercises.

Type
Commentaries
Information
Industrial and Organizational Psychology , Volume 10 , Issue 2 , June 2017 , pp. 265 - 268
Copyright
Copyright © Society for Industrial and Organizational Psychology 2017 

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References

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