Hostname: page-component-76fb5796d-zzh7m Total loading time: 0 Render date: 2024-04-29T14:06:38.037Z Has data issue: false hasContentIssue false

Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

Published online by Cambridge University Press:  24 February 2006

LOUIS CAPOZZI
Affiliation:
Publicis Groupe Public Relations and Corporate Communications Group, lou.capozzi@publicisgroupe.com
Get access

Extract

One of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an element of truth.

Type
Research Article
Copyright
© Copyright © 1960-2005, The ARF

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)