Published online by Cambridge University Press: 26 January 2015
Socioeconomic factors influencing consumer demand for nursery products andlandscape projects were investigated using consumer survey data collectedfrom North Carolina in 2008. Tobit models were estimated for censoreddependent variables, budget expenditure shares on nursery products, andlandscape spending. The most significant factors influencing the share ofincome spent on nursery products were age and household income. The elderlyand baby boomers tend to spend less on bedding plants, perennials, andoutdoor hardscapes than Generations X and Y. The income elasticities suggestthat the amount spent on outdoor living projects is sensitive to changes inhousehold income, whereas spending in vegetable plants and chemicals is lessresponsive to income.