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Consumer's Specie Knowledge and the Values of Natural Christmas Tree Characteristics

Published online by Cambridge University Press:  28 April 2015

George C. Davis
George C. Davis*
Affiliation:
University of Tennessee
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Abstract

Consumers' willingness to pay for natural Christmas tree characteristics are estimated. Differences in willingness to pay for characteristics by specie knowledge and lack of specie knowledge are tested. Differences in willingness to pay for characteristics by specie are also tested. The results suggests that willingness to pay measures differ by these separations of the sample and, ceteris paribus, sellers of natural Christmas trees could benefit by altering characteristics in accordance with the results of these sample separation tests.

Keywords

Christmas treeshedonicsample separation
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 25 , Issue 1 , July 1993 , pp. 266 - 277
Copyright
Copyright © Southern Agricultural Economics Association 1993

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