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IS THERE A MARKET FOR BRANDED GULF OF MEXICO OYSTERS?

  • DANIEL R. PETROLIA (a1), WILLIAM C. WALTON (a2) and LAURIANE YEHOUENOU (a3)
Abstract
Abstract

We administered an online choice experiment to a sample of U.S. raw-oyster consumers to identify factors influencing preferences for Gulf of Mexico oysters, determined the extent of preference heterogeneity, and estimated marginal willingness to pay for specific varieties and other key attributes. Results indicate significant preference heterogeneity among select varieties, with non-Gulf respondents estimated to require a price discount on Gulf oyster varieties on the order of $3–$6/half dozen. Gulf respondents were found to be less sensitive to oyster variety, and estimated to be willing to pay a price premium only for select Gulf varieties on the order of $0–$3/half dozen.

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Copyright
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Corresponding author
*Corresponding author's e-mail: d.petrolia@msstate.edu
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This research was sponsored by the U.S. Department of Commerce's National Oceanic and Atmospheric Administration (NOAA) under NOAA Award NA10OAR4170078 and the Mississippi-Alabama Sea Grant Consortium, as well as by the U.S. Department of Agriculture National Institute of Food and Agriculture, Multistate Project W-3133 “Benefits and Costs of Natural Resources Policies Affecting Ecosystem Services on Public and Private Lands” (Hatch Project MIS-033140). We extend special thanks to Jim Gossen, Michael Herzog, Rowan Jacobsen, Chris Nelson, Jon Rowley, Robb Walsh, Steve Crockett, Steve LaHaie, and Brian Caswell for their guidance and support throughout the research process.
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Journal of Agricultural and Applied Economics
  • ISSN: 1074-0708
  • EISSN: 2056-7405
  • URL: /core/journals/journal-of-agricultural-and-applied-economics
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