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Institutional Forces and Environmental Management Strategy: Moderating Effects of Environmental Orientation and Innovation Capability

  • Yuanfei Kang (a1) and Xinming He (a2)
Abstract

We examine the mechanisms through which firm capabilities moderate the impact of institutional forces upon firms’ adoption of environmental management strategy (EMS). Viewing the limitations of the institutional perspective in explaining the heterogeneity in firms’ EMS, we suggest that an important source of variation is the idiosyncratic capabilities of the firm in acquiring and allocating resources. Based on the strategic response theme of institutional theory and the resource-based view, we argue that the influence of institutional forces on EMS is contingent on the presence of environmental orientation and innovation capability. Using data collected from China, we test these notions. Our empirical results suggest that both environmental orientation and innovation capability positively moderate the effect of institutional forces on firm's EMS. By demonstrating how institutional forces and firm capabilities interact with each other, we enhance our understanding of how firms succeed in developing EMS.

摘要:

本文分析企业能力如何调节制度因素对企业采纳环境管理战略的影响。鉴于制度理论在解释企业间环境管理战略差异性方面的局限, 我们提出, 导致企业间环境管理战略差异的一个重要原因, 是企业在获取和配置资源方面能力的差异。基于企业对于制度因素的战略对应的理论, 以及企业资源理论, 我们提出, 外在制度因素对于企业环境管理战略的影响, 要受到企业环境导向以及企业创新能力这两个企业内在因素的调节。以对中国企业的问卷调查为实证基础, 本文检验了这些假设。实证研究结果表明, 企业环境导向以及企业创新能力都能正向调节外在制度因素对企业环境管理战略的影响。通过展示外在制度因素与企业内在因素的相互影响作用, 本文的研究深化了对与企业采纳环境管理战略的机制的理解。

संस्थागत शक्तियां व पर्यावरण प्रबंधन रणनीति: पर्यावरणीय अनुकूलन तथा नवोत्पादन का नियंत्रक प्रभाव

हमने उन प्रक्रियाओं का विश्लेषण किया है जो पर्यावरण प्रबंधन रणनीति पर संस्थागत शक्तियों का प्रभाव सीमित करती हैं. फर्म की पर्यावरण प्रबंधन रणनीति में वैविध्य को समझने में संस्थागत परिप्रेक्ष्य की सीमा को देखते हुए हम यह मत रखते हैं कि वैविध्य का एक विशिष्ट स्रोत फर्म की संसाधन प्राप्ति व वितरण की विशिष्ट क्षमता है. संस्थागत सिद्धांत की रणनैतिक प्रतिक्रिया विषयवस्तु तथा संस्थागत परिप्रेक्ष्य के आधार पर हमारा यह मत है की संस्थागत शक्तियों का प्रभाव पर्यावरणीय अनुकूलन व नवोत्पाद क्षमता की उपस्थिति पर निर्भर है. चीन से उपलब्ध आंकड़ों के आधार पर हमने इस अभिप्राय की जांच की. हमारे परिणाम यह दिखाते हैं कि पर्यावरणीय अनुकूलन व नवोत्पादन क्षमता पर्यावरण प्रबंधन रणनीतियों पर संस्थागत शक्तियों के प्रभाव को सकारात्मक रूप से नियंत्रित करते हैं. संस्थागत शक्तियों व फर्म क्षमताओं की अन्तः क्रियाओं को दिखाकर हम फर्म की पर्यावरण प्रबंधन से सफलता के प्रति समझ बढ़ाते हैं.

SUMÁRIO:

SUMÁRIO: Examinamos os mecanismos através dos quais as capacidades da firma moderam o impacto das forças institucionais sobre a adoção pelas empresas de estratégia de gestão ambiental (EMS). Vendo a limitação da perspectiva institucional para explicar a heterogeneidade na EMS das empresas, sugerimos que uma importante fonte de variação é a capacidade idiossincrática da empresa em adquirir e alocar recursos. Com base no tema de resposta estratégica da teoria institucional e da visão baseada em recursos, argumentamos que a influência das forças institucionais na EMS depende da presença de orientação ambiental e capacidade de inovação. Usando dados coletados da China, testamos essas noções. Nossos resultados empíricos sugerem que tanto a orientação ambiental quanto a capacidade de inovação moderam positivamente o efeito das forças institucionais sobre a EMS da empresa. Ao demonstrar como as forças institucionais e as capacidades da empresa interagem umas com as outras, aumentamos a compreensão de como as empresas são bem-sucedidas ao desenvolver EMS.

АННОТАЦИЯ:

Институциональные силы и стратегия экологического управления: Влияние взаимодействия экологической ориентации и инновационной способности

АННОТАЦИЯ: Мы изучаем механизмы, благодаря которым совокупность способностей фирмы регулирует влияние институциональных сил на формирование стратегии экологического управления (СЭУ) в компаниях. Принимая во внимание ограниченное влияние институциональных сил на разнообразие в корпоративных стратегиях экологического управления, мы полагаем, что важным источником разнообразия являются уникальные способности фирмы в приобретении и распределении ресурсов. На основании принципа стратегического реагирования в институциональной теории, а также ресурсного подхода, мы утверждаем, что влияние институциональных сил на стратегии экологического управления зависит от наличия экологической ориентации и инновационных способностей в компании. Используя данные из Китая, мы проверяем эти предположения. Наши эмпирические результаты показывают, что экологическая ориентация и инновационные способности положительно влияют на воздействие институциональных сил на корпоративные стратегии экологического управления. На примере того, каким образом взаимодействуют институциональные силы и способности фирмы, мы помогаем лучше понять, как компании успешно развивают стратегии экологического управления.

RESUMEN:

Fuerzas institucionales y la estrategia de gestión ambiental: El efecto moderador de la orientación ambiental y la capacidad de innovación

RESUMEN: Examinamos los mecanismos mediante los cuales las capacidades de la empresa moderan el impacto de las fuerzas institucionales después que las empresas adoptan una estrategia de gestión medio ambiental. Viendo la limitación de la perspectiva institucional para explicar la heterogeneidad de la estrategia de gestión medio ambiental en las empresas, sugerimos que una fuente importante de variación son las capacidades idiosincráticas de la empresa para adquirir y asignar recursos. Con base en el tema de respuesta estratégica de la teoría institucional y de la perspectiva basada en recursos, sostenemos que la influencia de las fuerzas institucionales en la estrategia de gestión medio ambiental depende de la presencia de una orientación ambiental y la capacidad de innovación. Usando datos recopilados en China, probamos estas nociones. Nuestros resultados empíricos sugieren que tanto la orientación ambiental como la capacidad de innovación moderan positivamente el efecto de las fuerzas institucionales en la estrategia de gestión medio ambiental de la empresa. Al demostrar cómo interactúan entre sí las fuerzas institucionales y las capacidades de la empresa, mejoramos la comprensión de cómo las empresas tienen éxito en el desarrollo de la estrategia de gestión medio ambiental.

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Corresponding author: Xinming He (xinming.he@durham.ac.uk)
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Management and Organization Review
  • ISSN: 1740-8776
  • EISSN: 1740-8784
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