Skip to main content
×
Home
    • Aa
    • Aa

State-Mediated Globalization Processes and the Adoption of Corporate Social Responsibility Reporting in China

  • Christopher Marquis (a1), Juelin Yin (a2) and Dongning Yang (a3)
Abstract
ABSTRACT

Despite the prevalence of global diffusion, little is known about the processes by which international practices are adopted and adapted within organizations around the world. Through our qualitative research on the introduction of corporate social responsibility (CSR) reporting at two leading Chinese companies, we identify a unique set of political mechanisms that we label state-mediated globalization, whereby powerful nation-state actors influence the ways in which corporations adopt and adapt global norms and practices. We find that businesses’ needs for political legitimacy from a key stakeholder, in this case the government, leads them to deviate systematically from the global practice in both form and content. These intentional practice adaptations are then legitimized by the government to create internationalization tools and localized standards to aid adoption by other organizations. Our findings illustrate previously unidentified mechanisms by which powerful stakeholders such as the Chinese government may mediate, and thereby direct, the ways in which corporations adopt and adapt global CSR practices. Contributions to understanding the political processes of institutional translation in the context of globalization are discussed.

摘要:

尽管全球扩散的流行, 世界各地组织内国际惯例的采用和适应的过程鲜为人知。通过我们对两个领先的中国公司引入企业社会责任 (CSR) 报告的定性研究, 我们确定了一套独特的我们标为国家介导全球化过程的政治机制, 因而强大的民族-国家行为者影响公司采用和适应全球规范和惯例的方式。我们发现, 主要利益相关者, 即本案例中的政府, 对政治合法性的商业需要, 导致它们在形式和内容上系统偏离全球做法。这些有意的做法上的适应而后由政府合法化来打造国际化工具和本土化标准以帮助其它组织采用。我们的研究结果解析了以前不明的机制, 该机制让强大的利益相关者, 如中国政府, 可调解并因此引导公司采用和适应全球CSR惯例的方式。对认识全球化情境中制度翻译的政治过程的贡献进行了讨论。

वैश्विक प्रसार के प्रचलन के बावजूद अंतर्राष्ट्रीय प्रक्रियाओं के संगठनों के भीतर स्वीकरण व अनुकूलन के बारे में सीमित जानकारी है. दो चीनी कंपनियों में कॉर्पोरेट सामाजिक दायित्व (CSR) रिपोर्टिंग के आरम्भ के गुणात्मक विश्लेषण से हमने राज्य समर्थित भूमंडलीकरण नामक विशिष्ट राजनैतिक प्रक्रियाओं को पहचाना जिनके माध्यम से शक्तिशाली राज्य के नुमाइंदे कारपोरेशनों के अंतर्राष्ट्रीय आदर्शों के स्वीकरण और अनुकूलन को प्रभावित करते हैं. हमने पाया कि कारोबार की एक महत्त्वपूर्ण हिस्सेदार (इस सन्दर्भ में सरकार) से राजनैतिक वैधता प्राप्ति कि आवश्यकता के कारण कारोबार अंतर्राष्ट्रीय परिपाटियों से स्वरूप व विषयवस्तु में दूर हो जाता है. इन सुविचारित अनुकूलनों को सरकार स्वरा वैध कर के फिर ऐसे अंतर्राष्ट्रीय साधन और स्थानीय मापदंड बनाये जाते हैं जिनका बाकी संगठनों द्वारा अनुसरण किया जा सके. हमारे शोध में अभिनव प्रक्रियाएं पायी गयी हैं जिनके माध्यम से चीनी सरकार जैसे साझेदार मध्यस्थ बन कर अंतर्राष्ट्रीय CSR परिपाटियों के ग्रहण एवं अनुकूलन के तरीकों को प्रभावित कर सकते हैं. साथ ही हमने संस्थागत अनुकूलन कि राजनैतिक प्रक्रियाओं को समझने में अपने योगदान कि चर्चा कि है.

Sumário:

Apesar da prevalência da difusão global, pouco se sabe sobre os processos pelos quais as práticas internacionais são adotadas e adaptadas dentro das organizações em todo o mundo. Através de nossa pesquisa qualitativa sobre a introdução de relatórios sobre responsabilidade social corporativa (CSR) em duas empresas líderes chinesas, identificamos um conjunto único de mecanismos políticos que chamamos de globalização mediada pelo Estado, através da qual poderosos atores acionais influenciam as maneiras pelas quais empresas adotam e adaptam normas e práticas globais. Constatamos que as necessidades de legitimidade política das empresas de um ator chave, nesse caso o governo, leva-os a desviarem-se sistematicamente da prática global tanto na forma como no conteúdo. Essas adaptações intencionais às práticas são então legitimadas pelo governo para criar ferramentas de internacionalização e padrões localizados para ajudar na adoção por outras organizações. Nossos resultados ilustram mecanismos previamente não identificados pelos quais poderosos atores, como o governo chinês, podem mediar e, portanto, direcionar as formas pelas quais as corporações adotam e adaptam práticas globais de CSR. São discutidas contribuições para a compreensão dos processos políticos de tradução institucional no contexto da globalização.

АННОТАЦИЯ:

Несмотря на преобладание глобальной диффузии, мало известно о процессах, с помощью которых организации по всему миру принимают и изменяют международные практики. На основании нашего качественного исследования по введению отчетности в области корпоративной социальной ответственности (КСО) в двух ведущих китайских компаниях, мы обнаруживаем особый комплекс политических механизмов – которые мы называем глобализацией посредством государства – при помощи которых мощные национально-государственные субъекты влияют на способы принятия и адаптации глобальных норм и методов в корпорациях. Мы приходим к выводу, что необходимость заручиться политической поддержкой со стороны ключевой заинтересованной стороны, в данном случае правительства, вынуждает корпорации постоянно отступать от мировой практики как по форме, так и по содержанию. Эти преднамеренные адаптации затем признаются правительством, с целью создания инструментов интернационализации и стандартов локализации, которые могут применяться в других организациях. Наши результаты раскрывают ранее неизвестные механизмы, посредством которых мощные заинтересованные стороны, такие как китайское правительство, могут способствовать, а значит направлять то, каким образом корпорации принимают и видоизменяют глобальные практики КСО. В заключение, обсуждается наш вклад в понимание политических процессов, которые лежат в основе институционального перевода, в контексте глобализации.

RESUMEN:

A pesar de la prevalencia de la difusión global, poco se sabe sobre los procesos mediante los cuales las prácticas internacionales son adoptadas y adaptadas en las organizaciones alrededor del mundo. A través de nuestra investigación cualitativa sobre la introducción de los reportes de responsabilidad social empresarial (RSE) en dos importantes empresas chinas, identificamos un conjunto único de mecanismos políticos que rotulamos globalización mediada por el Estado, mediante la cual poderosos actores estatales influencian las maneras como las empresas adoptan y adaptan normas y prácticas globales. Encontramos que las necesidades de los negocios por legitimidad política de un actor clave, en este caso el gobierno, les lleva a desviarse sistemáticamente de las prácticas globales tanto en forma como en contenido. Estas adaptaciones intencionales de prácticas son legitimadas por el gobierno para crear herramientas de internacionalización y estándares localizados para ayudar la adopción por otras organizaciones. Nuestros hallazgos ilustran mecanismos que anteriormente no habían sido identificados mediante los cuales las corporaciones adoptan y adaptan prácticas globales de RSE. Se discuten las contribuciones al entendimiento de los procesos políticos de traducción institucional en el contexto de la globalización.

  • View HTML
    • Send article to Kindle

      To send this article to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

      Note you can select to send to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

      Find out more about the Kindle Personal Document Service.

      State-Mediated Globalization Processes and the Adoption of Corporate Social Responsibility Reporting in China
      Available formats
      ×
      Send article to Dropbox

      To send this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your Dropbox account. Find out more about sending content to Dropbox.

      State-Mediated Globalization Processes and the Adoption of Corporate Social Responsibility Reporting in China
      Available formats
      ×
      Send article to Google Drive

      To send this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about sending content to Google Drive.

      State-Mediated Globalization Processes and the Adoption of Corporate Social Responsibility Reporting in China
      Available formats
      ×
Copyright
Corresponding author
Corresponding author: Christopher Marquis (cmarquis@cornell.edu)
Linked references
Hide All

This list contains references from the content that can be linked to their source. For a full set of references and notes please see the PDF or HTML where available.

S. M. Ansari , P. C. Fiss , & E. J. Zajac 2010. Made to fit: How practices vary as they diffuse. Academy of Management Review, 35 (1): 6792.

S. S. Ansari , J. Reinecke , & A. Spaan 2014. How are practices made to vary? Managing practice adaptation in a multinational corporation. Organization Studies, 35 (9): 13131341.

G. Bruton , M. W. Peng , D. Ahlstrom , C. Stan , & K. Xu 2015. State-owned enterprises around the world as hybrid organizations. Academy of Management Perspectives, 29 (1): 92114.

M. Carney , E. Gedajlovic , & X. Yang 2009. Varieties of Asian capitalism: Toward an institutional theory of Asian enterprise. Asia Pacific Journal of Management, 26 (3): 361380.

J. Child , & S. B. Rodrigues 2005. The internationalization of Chinese firms: A case for theoretical extension? Management & Organization Review, 1 (3): 381410.

F. Dobbin 1994. Forging industrial policy: The United States, Britain, and France in the Railway Age. New York: Cambridge University Press.

K. M. Eisenhardt 1989. Agency theory: An assessment and review. The Academy of Management Review, 14 (1): 5774.

K. M. Eisenhardt , & M. E. Graebner 2007. Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50 (1): 2532.

D. Etzion , & F. Ferraro 2010. The role of analogy in the institutionalization of sustainability reporting. Organization Science, 21 (5): 10921107.

R. E. Freeman , & D. L. Reed 1983. Stockholders and stakeholders: A new perspective on corporate governance. California Management Review, 25 (3): 88106.

M. Frenkel 2005. The politics of translation: How state-level political relations affect the cross-national travel of management ideas. Organization, 12 (2): 275301.

J. Frooman 1999. Stakeholder influence strategies. Academy of Management Review, 24 (2): 191205.

Y. Gao 2009. Corporate social performance in China: Evidence from large companies. Journal of Business Ethics, 89 (1): 2335.

M. B. Gondo , & J. Amis 2013. Variations in practice adoption: The roles of conscious reflection and discourse. Academy of Management Review, 38 (2): 229247.

I. Guler , M. F. Guillén , & J. M. Macpherson 2002. Global competition, institutions, and the diffusion of organizational practices: The international spread of ISO 9000 quality certificates. Administrative Science Quarterly, 47 (2): 207232.

P. Gugler , & J. Y. J. Shi 2009. Corporate social responsibility for developing country multinational corporations: Lost war in pertaining global competitiveness? Journal of Business Ethics, 87 (S1): 324.

P. S. Hofman , & A. Newman 2014. The impact of perceived corporate social responsibility on organizational commitment and the moderating role of collectivism and masculinity: Evidence from China. The International Journal of Human Resource Management, 25 (5): 631652.

D. Jamali 2008. A stakeholder approach to corporate social responsibility: A fresh perspective into theory and practice. Journal of Business Ethics, 82 (1): 213231.

M. T. Kennedy , & P. C. Fiss 2009. Institutionalization, framing, and diffusion: The logic of TQM adoption and implementation decisions among US hospitals. Academy of Management Journal, 52 (5): 897918.

A. Langley 1999. Strategies for theorizing from process data. The Academy of Management Review, 24 (4): 691710.

H. Liang , B. Ren , & S. L. Sun 2015. An anatomy of state control in the globalization of state-owned enterprises. Journal of International Business Studies, 46 (2): 223240.

Y. Liu , T. Feng , & S. Li 2015. Stakeholder influences and organization responses: A case study of corporate social responsibility suspension. Management and Organization Review, 11 (3): 469491.

C. Marquis , & C. Qian 2014. Corporate social responsibility reporting in China: Symbol or substance? Organization Science, 25 (1): 127148.

C. Marquis , & M. Raynard 2015. Institutional strategies in emerging markets. The Academy of Management Annals, 9 (1): 291335.

C. Marquis , M. Toffel , & Y. Zhou 2016. Scrutiny, norms, and selective disclosure: A global study of greenwashing. Organization Science, 27 (2): 483504.

J. W. Meyer , & B. Rowan 1977. Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83 (2): 4162.

J. W. Meyer , J. Boli , G. M. Thomas , & F. O. Ramirez 1997. World society and the nation-state. The American Journal of Sociology, 103 (1): 144181.

R. K. Mitchell , B. R. Agle , & D. J. Wood 1997. Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, 22 (4): 853886.

I. Okhmatovskiy , & R. J. David 2012. Setting your own standards: Internal corporate governance codes as a response to institutional pressure. Organization Science, 23 (1): 155176.

C. Oliver 1991. Strategic responses to institutional processes. Academy of Management Review, 16 (1): 145179.

K. Rajandran , & F. Taib 2014. The representation of CSR in Malaysian CEO statements: A critical discourse analysis. Corporate Communications: An International Journal, 19 (3): 303317.

M. Raynard , M. Lounsbury , & R. Greenwood 2013. Legacies of logics: Sources of community variation in CSR implementation in China. In M. Lounsbury & E. Boxenbaum (Eds.), Research in the sociology of organizations: Institutional logics in action, 39: 243276. Bingley, UK: Emerald Group.

K. Sahlin , & L. Wedlin 2008. Circulating ideas: Imitation, translation and editing. In R. Greenwood , C. Oliver , K. Sahlin , & R. Suddaby (Eds.), The Sage handbook of organizational institutionalism: 218242. Los Angeles: Sage.

G. See 2009. Harmonious society and Chinese CSR: Is there really a link? Journal of Business Ethics, 89 (1): 122.

D. Strang , & J. Meyer 1993. Institutional conditions for diffusion. Theory and Society, 22 (4): 487511.

A. Toppinen , V. Hänninen , & K. Lähtinen 2015. ISO 26000 in the assessment of CSR communication quality: CEO letters and social media in the global pulp and paper industry. Social Responsibility Journal, 11 (4): 702715.

J. Wang 2009. Global-market building as state building: China's entry into the WTO and market reforms of China's tobacco industry. Theory and Society, 38 (2): 165194.

J. D. Westphal , R. Gulati , & S. M. Shortell 1997. Customization or conformity? An institutional and network perspective on the content and consequences of TQM adoption. Administrative Science Quarterly, 42 (2): 366394.

J. Yin , & Y. Zhang , 2012. Institutional dynamics and corporate social responsibility (CSR) in an emerging country context: Evidence from China. Journal of Business Ethics, 111 (2): 301316.

M. Zhao 2012. CSR-based political legitimacy strategy: Managing the state by doing good in China and Russia. Journal of Business Ethics, 111 (4): 439460.

Q. Zheng , Y. Luo , & V. Maksimov 2015. Achieving legitimacy through corporate social responsibility: The case of emerging economy firms. Journal of World Business, 50 (3): 389403.

Q. Zhu , J. Cordeiro , & J. Sarkis 2012. International and domestic pressures and responses of Chinese firms to greening. Ecological Economics, 83: 144153.

Q. Zhu , H. Yin , J. Liu , & K. H. Lai 2014. How is employee perception of organizational efforts in corporate social responsibility related to their satisfaction and loyalty towards developing harmonious society in Chinese enterprises? Corporate Social Responsibility and Environmental Management, 21 (1): 2840.

Recommend this journal

Email your librarian or administrator to recommend adding this journal to your organisation's collection.

Management and Organization Review
  • ISSN: 1740-8776
  • EISSN: 1740-8784
  • URL: /core/journals/management-and-organization-review
Please enter your name
Please enter a valid email address
Who would you like to send this to? *
×

Keywords:

Metrics

Full text views

Total number of HTML views: 7
Total number of PDF views: 141 *
Loading metrics...

Abstract views

Total abstract views: 217 *
Loading metrics...

* Views captured on Cambridge Core between 4th April 2017 - 18th August 2017. This data will be updated every 24 hours.