Turning good ideas and discoveries in the laboratory into commercial and industrial products that succeed in the marketplace is a fraught affair. Most apparently promising leads never get that far, being derailed by lack of funding, unexpected technical hitches, excessive cost, consumer indifference, and other hurdles. This difficult transition without doubt weeds out some ideas that simply don’t have what it takes, but some casualties might have become success stories if the developmental process had been better handled. So what can you do to give your exciting discovery the best possible chance of being the start of something big? And how can universities, companies, and institutions prevent useful innovation from falling by the wayside?
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