In 2006, the authorities of the de facto state of Transnistria unilaterally held a sovereignty referendum. Almost all voters supported Transnistria gaining internationally recognized independence and subsequently integrating/associating with Russia. Despite such clear results, the poll was not recognized internationally and, consequently, not implemented. However, this was not a problem for the Transnistrian leadership, since the primary objective of the referendum was not to reallocate sovereignty, but to domestically empower Transnistria’s President Igor Smirnov. Based on the discourse of Transnistria’s next president, Yevgeniy Shevchuk, this article argues that the referendum was not placed in the dustbin of history. Analysis of the official Transnistrian news published during his presidency from 2011–2016 shows that Shevchuk re-exploited the 2006 sovereignty referendum. His aim was not to reallocate sovereignty either, but to reach the following goals: 1. procure legitimacy of the Transnistrian sovereignty cause internationally; 2. empower Transnistria vis-à-vis its parent state, Moldova; 3. boost relations with Transnistria’s patron, Russia; and 4. empower himself domestically. Arguably, the argument about the strategic use of past unilateral sovereignty referendums also works in cases of other de facto states, which can be analyzed using the analytical framework presented in this article.