Crossref Citations
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Kirwan, Michael
2014.
William T. Cavanaugh and René Girard.
Political Theology,
Vol. 15,
Issue. 6,
p.
509.
Article contents
Coercion in Augustine and Disney
Published online by Cambridge University Press: 01 January 2024
Abstract
“He’s way into the merchandising. It makes me crazy because you can’t escape it.” This is the way the mother of a four-year-old described herself faced with 1997’s blitzkrieg of product tie-ins associated with Disney’s movie Hercules. The same syndicated newspaper article from which the above quote is taken introduces a selection of this merchandise (which includes such must-haves as glow-in-the-dark Hercules shorts and an official Hercules silver coin) with the following: “OK, maybe you can’t afford to shower your offspring with all 7,000 official ‘Hercules’ tie-in products. But here’s a sample of the superhero merchandise that your kid’s best friend soon will be bringing to show and tell. Not that you should feel guilty, of course...”
Wink wink, ha ha. Surely the woman who claims Hercules is inescapable is indulging in hyperbole, as am I when I tell my students that Disney merchandising is evidence that we do not live in a free country. Nevertheless, one can observe that the woman quoted above is not alone in feeling coerced by Disney magic. I was struck, for example, by the reaction of the press last year to the boycott of Disney launched by the Southern Baptist Convention. One article begins with a long list of Disney owned networks, publishers, sports franchises, music producers, etc., capped by the categorical statement from a Smith Barney analyst, “Disney blankets our culture, and it’s impossible to avoid.” Even many of the Baptists interviewed acknowledged that they felt compelled to continue frequenting many of the heads of the Disney hydra.
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- Copyright © 1999 Provincial Council of the English Province of the Order of Preachers
References
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