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How Campaigns Enhance European Issues Voting During European Parliament Elections*

Abstract

Based on findings from the literature on campaign effects on the one hand, and the literature on European Parliament elections on the other, we propose a model of European Parliamentary elections in which the campaign shift the calculus of electoral support, making differences in national political allegiances less important and attitudes about the European project more important by informing voters of and getting them interested in European politics. In effect, we argue that the political campaign leading up to the election makes European Parliament elections less second order. While previous studies have demonstrated that EU issues can matter for voting behavior in European Parliament elections, existing research has drawn on post-election surveys that do not enable us to capture campaign effects. Our contribution is to assess the impact of a campaign by utilizing a rolling cross-sectional survey that enables us to track how voters were affected by the campaign. Our findings show that campaigns do have an effect on European Parliament election outcomes, in that they provide information that enables voters to make decisions based on their attitude on European issues, making voter decision-making more dominated by EU issue voting.

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Derek Beach, Department of Political Science, University of Aarhus, Bartholins Allé 7. 8000 Aarhus C, Denmark (derek@ps.au.dk). Kasper M. Hansen, University of Copenhagen, Øster Farimagsgade 5, 1350 Copenhagen K, Denmark (kmh@ifs.ku.dk, www.kaspermhansen.eu). Martin V. Larsen, University of Copenhagen, Øster Farimagsgade 5, 1350 Copenhagen K, Denmark (mvl@ifs.ku.dk). To view supplementary material for this article, please visit https://doi.org/10.1017/psrm.2017.6

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This list contains references from the content that can be linked to their source. For a full set of references and notes please see the PDF or HTML where available.

Larry M Bartels . 2005. ‘Homer Gets a Tax Cut: Inequality and Public Policy in the American Mind’. Perspectives on Politics 3(1):1531.

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Catherine E. de Vries , Wouter van der Brug , Marcel H. van Egmonda , and Cees van der Eijk . 2011. ‘Individual and Contextual Variation in EU Issue Voting: The Role of Political Information’. Electoral Studies 30(1):1628.

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Michael Marsh . 1998. ‘Testing the Second-Order Election Model After Four European Elections’. British Journal of Political Science 28(4):591607.

Marcus Maurer , and Carsten Reinemann . 2006. ‘Learning Versus Knowing Effects of Misinformation in Televised Debates’. Communication Research 33(6):489506.

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Political Science Research and Methods
  • ISSN: 2049-8470
  • EISSN: 2049-8489
  • URL: /core/journals/political-science-research-and-methods
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